Jordan Associates Newsletter
Helping You To Take Advantage of The Internet To Build Your  Business, Keep In Touch And Enjoy Life   Mid-June 2009
In This Issue
Hank Jordan's Thoughts
Business Is Now All Atwitter
Beat The Bad Economy
On The Humorous Side
Betcha' Didn't Know

Hank's Thoughts
HJ Head Outdoors 

Times change, don't they?  Just look what has happened during the past six months! 
You'd think the whole business world was turning upside down.  But the basics don't change, even though the media is going through a whirlwind of technological progress.  Business still needs to advertise, but "placing an ad" is no longer the standard. The Internet offers ways to promote for almost no cost except the time it takes to strategize and write great copy about your products/services.
By combining search engine advertising (generic and pay per click), publicity, social media, and email marketing, you can stretch your promotion budget to get a lot more bang per buck.  A bit of tweaking can make your invested dollar bring in more revenue.

Any time you want to discuss business promotion, making money, writing, publishing, or just the state of the Universe, call me or email me.  I'd love to examine ideas with you.
Meantime, if you have written an article you think people would enjoy reading, send it to me and I just might publish it in a future issue of this newsletter.

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Hey -- The year is almost half over -- time to take advantage of the Internet and get started on changing the way you promote your business! 
Business, Too, Is Now Becoming All Atwitter 
Unless you live in a dark cave, you have heard a lot about Twitter in the past few months.  Yes, Twitter is part of the Social Media craze. Many millions of people are using Twitter, Linked-In, FaceBook, MySpace, Plaxo, etc. etc. etc. - including blogs, to promote their business.
Originally thought of and adopted by teenagers as a public diary sort of thing, Twitter in particular is now being used extensively by business people.  It is the front door to getting your name and company specialties out to the business world and the buying public.
Directing Followers To Your Full Story
Millions of folks are logged in right this moment to Twitter or one of the other so-called "social media" programs. They include business people and your type of customers, who are "following" brief Twitter postings and being directed to proceed to business web sites or blogs.
This provides a marvelous opportunity to broaden your advertising/promotional exposure.

A blog can be as long-winded and specific as you choose, but the tweets on Twitter are limited to 140 characters - that's about 23 words.  So it behooves the creative business manager to post crisp, interesting headline-type copy on his/her tweets and direct readers (followers) to the blog, where the latest info is published and refreshed often.
It takes a lot of time to write good tweets and blog copy, so astute business managers are outsourcing the actual writing to professional copy writers, leaving the business person free to do the job he/she is good at, and which brings in the bacon.
Computer Studying
How To Beat The Inflation And Increase Sales  In This Bad Economy 
Email Marketing using Constant Contact® is the easy, sensible, effective, and highly affordable way to get your message out to your customers, clients, and prospects -- and build strong, successful, and lasting relationships with them.
You can create high-impact email newsletters, announcements and promotions in minutes. No technical expertise necessary.
With more than 300 templates (easy to customize), a simple point-and-click tool, and award-winning free customer support, you can create professional, compelling messages your audience will act upon.
Astute business managers have discovered that Constant Contact makes it easy to manage their contact lists, sign up website visitors, track clicks and see who opend what, and send automated communications to new subscribers.
I can help you write the copy and design the look -- get you started or do all the work for you while you take the credit and increase your sales and profit. Or you can do it all yourself.  CLICK HERE for a free 60-day trial -- no strings attached -- no credit card to try it -- no hassle.
On The Humorous Side
Everyone seems normal until you get to know them.

She was only a whisky maker, but he loved her still.
The original point and click interface was a Smith & Wesson.

Bumper Sticker Seen: Procrastinate Now! 

How do they get deer to cross the road only at those yellow road signs?
Question: If you spin an oriental man in a circle three times does he become disoriented?  
Wrinkly Bull Dog
Betcha' Didn't Know... 

During WWII The US Army had more ships than the US Navy.
Name the one sport in which neither the spectators nor the  participants know the score or the leader until the contest ends. *Answer Below
One North American landmark is constantly moving backward -- Niagara Falls  (The rim is worn down about two and a half feet each year because of  the millions of gallons of water that rush over it every minute.)
Intelligent people have more zinc and copper in their hair. 

The only food that doesn't spoil is honey.
* Answer: The one sport in which neither the spectators nor the participants  know the score or the leader until the contest ends is Boxing
Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.