Jordan Associates Masthead
N E W S L E T T E R Helping You To
Make Your Business Prosper
Through Better Use of
Today's Technology
D E C E M B E R - 2 0 0 7

WARNING! Only 300+ shopping days left before Christmas 2008!

It's time to plan now what to do next year to bring in new sales and solidify old customers!

In This Issue.....
  • Hank's Thoughts
  • Write A Book? Me? Now? You've Got To Be Kidding -- You Don't Know How Busy I Am!
  • Betcha' Didn't Know ....
  • 10 Commandments for
    Powerful Promotional Writing
  • Smile Lines
  • Sage Advice From The Wise Old Farmer

  • Write A Book? Me? Now? You've Got To Be Kidding -- You Don't Know How Busy I Am!
    Computer Studying

    You want to write a book; you know it would boost your credibility, but you just can't find the time. How about hiring a ghost writer.....

    Even if you don't write a book in 2008 (with or without a ghost writer), now is the ideal time to think about what you would say in a book if you did write one.

    You can jot down a summary outline of the points you want to make, then refine it down to a check list. The check list can be a valuable "To-Do" list for your reference in planning your business (and personal) activities during the first quarter of 2008. By creating such a list, you force yourself to think about what's really important. You might even find yourself meditating! Meditating, of course, is one of the most powerful things you can do, right alongside exercise and a proper diet. Most successful people meditate on a regular basis.

    Life presents us with many, many changes and challenges, so our plans must be updated continuously. All the while, let's not lose sight of the ultimate goals we have in mind. Notice the plural "goals" -- we all have multiple goals. The challenge is to re-assign priorities, on a daily basis, to the tasks that will make those goals come true.

    To make those goals come true, it is mandatory to think positively -- think BIG -- and follow through with what your heart tells you. You might be amazed at what can happen.

    Betcha' Didn't Know ....

    The population of India is about 1.1 billion, and is growing by just over 18 million a year. Based on its present 1.6 percent growth rate, it looks like India will surpass China to become the world's most populous country by 2050.

    Ten years ago, there were no cell phones in India. This year, there are 80 million. According to an International Data Corp. survey, that number is set to hit 500 million by 2010.

    India is home to two remarkable bridges:

    • The Bailey Bridge. Located between the River Dras and the River Suru in the Himalayan Mountains, the Bailey is the world's highest bridge. It's only about 100 feet long, but is 18,379 feet above sea level.
    • The Howrah Bridge. Spanning Hooghly River in West Bengal, the Howrah Bridge links the city of Howrah to its "twin" city Kolkata. 400,000 pedestrians and 150,000 vehicles cross this landmark every day, giving it the distinction of being the world's busiest bridge.

    10 Commandments for
    Powerful Promotional Writing

    Commandment #1 - Know Your Audience
    Who is this email going to? Picture the "average" person on your list. Give them a name, even. Think about what their day is like. Think about what is important to them. What are they passionate about? How old are they? What products or services have they purchased from you in the past and why? The more you know about the audience you are writing for, the more targeted and relevant your copy will be.

    Commandment #2 - Determine Your Value Proposition
    Answer these questions to determine what your value proposition is: Why should your customer buy your product or service? What's in it for them? Why is your product better than the one down the street? What are your key differentiators?

    Commandment #3 - Find a Unique Selling Proposition (USP) .........

    Smile Lines

    Conscience is what makes a small boy tell his dad before his sister does.

    When you go into court, you are putting yourself in the hands of 12 people who weren't smart enough to get out of jury duty.

    Acupuncture is a jab well done.

    Every calendar's days are numbered.

    Sage Advice From The Wise Old Farmer
    old farmer

    7 Things You May Have
    Never Thought About

    1. When you think the world has turned its back on you, take a good look; you most likely turned your back on the world.

    2. The only reason anyone would ever hate you is because they want to be just like you.

    3. A smile from you can bring happiness to anyone, even if they don't like you.

    4. When you make the biggest mistake ever, something good comes from it.

    5. When you think you have no chance of getting what you want. You probably won't get it. But if you believe in yourself, sooner or later, you will probably get it.

    6. Always remember the compliments you received and forget about the rude remarks.

    7. If you have a great friend, take the time to let them know they are great.


    Hank's Thoughts
    Hank @ computer

    It has been gratifying to find out that my new novel "No More An Island" is already selling well in the USA, Canada and Japan.

    Published last month by Infinity Publishing in Pennsylvania, most of the sales activity so far has been via the Internet.

    Although the book is listed to 55,000 book stores, it may take some time for individual book stores to stock it. Most of the action is through,,,, and others on the web.

    The book ships immediately from

    It would make an ideal Christmas present, especially for parents, grandparents and curious baby boomers who like to read for pleasure. It appeals to mature women, men, and younger folks.

    The novel is set in the time period 1920-1941, and is a story about life in a Southern town as it really was -- quite different from what Hollywood would have us believe. To find out all about it visit

    I'll gladly autograph it for you.

    Distribution is critical in the publishing business as well as all other business endeavors. If you have a book, or if you are contemplating writing one, contact me for a complimentary hour of discussion about publishing alternatives.

    Click Here To Find Out About NO MORE AN ISLAND
    Helpful Quick Links...

    More About Us

    Click Here For My Special Message To You (sound)

    An Expert in Blogs, Podcasting, and RSS

    A Great Way To Keep In Touch

    Info About No More An Island

    How To Sell With Intention

    A Virtual Assistant To Help You

    Join our mailing list!
    phone: 760-529-5808
    Email Marketing by