Our brain seeks for short cuts and workarounds
Why do we like texting, drive-throughs, buying without getting in line? We definitely want immediate satisfaction. Sigmund Freud calls this our pleasure-seeking behaviors. We love pleasurable things - in this case short lines - and avoiding displeasure - long waits at the airports.
In converting technical and compliance programs to engaging experiences, start with SWEET SPOTS, the "pleasure" experiences. These are the WORKAROUNDS. If you can show quick ways to learn and use valuable knowledge, you have your learners hooked.
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Join the Story-based Technical and Compliance eLearning Design Workshop.
Workshop participants learn to transform procedures, products, policies, processes, technical data, rules and regulations into easy and immersive elearning. Learn more...
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- Become a lead in-house consultant and designer.
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