| Building Your Practice |
 | Connect with Marguerite Lorenz  |
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We have links to the Call for Proposals and the Exhibitor/Sponsor packet:
As Co-Chair of the Professional Fiduciary Association of California Annual Conference in Anaheim, April 25-28, 2012, I am inviting you to teach our Fiduciaries what you know! This is a great opportunity for you.
Please read through, fill out and submit a Call for Proposals form. All of the instructions are on the form itself. The deadline is February 1st and we want to learn from you.
Reach out to the other professionals you know with our Sponsor/Exhibitor Packet, and invite them to participate in your conference (Fiduciaries, Attorneys, Financial Advisors, Realtors, Geriatric Care Managers, Home Care Specialists, Residence Directors, Bankers, and much more...). Advertising in our directory, being an exhibitor, volunteering on site or just having fun with us are some of the ways to participate!
Don't be shy about forwarding these opportunities to the professionals with whom you would like to be better acquainted. Use this conference as an "ice breaker" to talk with the people who serve the same vulnerable clients you do.
The professionals will benefit by knowing you care about your continuing education. The vulnerable clients will benefit by having a stronger team.
Together, we are making this the biggest Professional Fiduciary event ever!
Marguerite |
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| Fiduciary Practice Builder |
Greetings!
What you do every day, matters.
"...As a day well spent makes sleep seem pleasant, so a life well employed makes death pleasant. A life well spent is long." Leonardo Da Vinci
No one does it quite like you. How you feel about your work and your results affects how others feel about your work.
In my "Building Your Practice" column (to the left) I have included links to the Call for Proposals (deadline is soon, February 1!) and Sponsor/Exhibitor packet for the upcoming PFAC conference. I added a tip on how to use the conference for your benefit. Check it out! Remember that promoting PFAC is a great way to promote yourself. Draft a nice invitation email, and add links (to the PFAC website conference information page) to the Call for Proposals and the Sponsor packet to make it easy for your professional contacts to receive this opportunity, from you.
What does 2012 look like for you? Remember to be good to you, as you are the only one of you there is! Check the "How to" Corner for how to make 2012 the best year ever! Do these emails help you? Look for a quick survey in the next couple of months, asking for your opinion on a few important questions. I want to be sure this effort continues to be useful to you.
Have a technique or idea to share? When you send your contribution to Fiduciary@MyTrustee.net please put "Here's my idea" in the subject line. Let me know if you want credit or wish to remain anonymous. Thanks!!
"Thank You" to all of my readers for a great 2011. This effort began in November 2010, at the Professional Fiduciary Conference in Long Beach, California when I invited the students in my breakout session to sign up for an occasional email.
The feedback has been great and I cherish every note and email I receive. My favorite emails have come from Fiduciaries who are stepping out to educate others, writing articles for the first time and getting their first cases. We are at the very beginning of a growing industry. It is up to us, you and me, to increase the awareness of our profession and to keep up the standards that make this profession special.
As of the 2010 census, there are over 3,950,000 individuals from age 66 to 105 in California alone. This number does not include all the people turning 65 this year (which is estimated at 10,000 people in the US everyday). I believe the number of potential clients will grow every year for the next 20 years. Do you think there is enough work for all licensed fiduciaries? Yes!!
Seeing you as powerful and happy, Marguerite Lorenz, CLPF #319 |
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tax"How to" Corner
Some great ideas for the "brand new" and the "experienced" fiduciary:
Marketing you and your practice is more challenging for a fiduciary than for other professions, because most people still don't know what a fiduciary is or what we do. Think of 2012 as a fresh start and an opportunity to set your intention for having the practice you want to have:
1. Schedule time for Marketing...
Right now, before you get caught up in Tax preparations, get out your 2012 calendar (or put this into your smartphone). Set aside 2 hours a week for your marketing efforts.
2. How to use your Marketing hours...
Three quick suggestions:
a. Forward a "Call for Proposal" invitation to all the professionals you know, now.
b. Make a lunch date with a professional you want to know better.
c. Write an article and figure out where to submit it.
d. Work on your website.
Make the most of your 52 opportunities a year! Want more specifics? I go into much greater detail in my Efficient Marketing article.
If you don't tell them, they won't know! Marguerite
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From Our Readers 
Dear Marguerite, I was invited to attend a professional networking group. A meeting every week is a big commitment. Should I go? Anonymous Thanks for your question. I think trying new things and meeting new people is always beneficial, but before you "join", please ask a few questions: Am I obligated to refer only this group of professionals to my clients and colleagues? If you feel pressure to refer only one professional from your networking group, this goes against (what I feel is) your Fiduciary ethic in terms of neutrality. I think it is good practice to offer 3 professionals of a kind and allow the client to choose who he/she wants to work with. Are other professionals obligated to refer to me? If you benefit from this obligation, is it really the best service for the potential client? I would rather be one of the three Fiduciaries referred, so the client, again, is at choice. Please go out and meet new people, but be aware of any membership costs, agreements or added pressure for you to perform. As Fiduciaries, I think we have enough stress in the work we do without adding a "pushy sales" aspect which might lead someone else to question our motives. Marguerite ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Dear Marguerite, I am a new Fiduciary. I have taken the class on accounting, but I feel a detailed accounting is way beyond what I can do on my own. What do I do? Anonymous Thanks for your question!
Relationships with other professionals are critical to success. Find a local CPA, Fiduciary or bookkeeper who specializes in trust and court/conservatorship accountings; talk about your needs and how the accounting services are to be paid for. As you may know, Fiduciary accounting is not the same as business accounting and there are not many CPA's who are really experienced in this different type of accounting. The good news is that with our current level of technology, you can probably submit your raw data to a CPA who lives in a different town and still get all the service you need. Marguerite |
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You are receiving this Fiduciary Practice Builder (a sometimes monthly newsletter) because you signed up or someone in your life thought you should have it.
Please consider forwarding it to others to keep teaching professionals and potential clients about Fiduciaries.
Our mission is to continually improve our individual fiduciary practices, to improve the way fiduciaries educate all of our potential clients and to inform our fellow professionals about the value of Licensed Fiduciaries.
Every day, more people learn that Fiduciaries are here to serve them. Keep teaching!!
Thank you for being a Fiduciary,
Marguerite Lorenz, CTFA, CLPF #319
Fiduciary Practice Builder
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