CBA Link

A News Service of The AIDS Institute for

HIV Prevention Capacity Building Assistance (CBA) Consumers

In This Issue
What is TAI's CBA?
Target Population
CDC Update
Collaborating Partners
Provider Directory
Provider Spotlight
Provider Provisions
CBA Survey
Upcoming Events
Awareness Days
Conference Resources
Newsletter Feedback
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June 2012

Welcome to CBA Link - your quarterly newsletter for HIV Prevention Capacity Building Assistance (CBA) consumers. We encourage you to read further and learn more about The AIDS Institute's CBA Consumer Network program, services, and resources.
What is The AIDS Institute's CBA Program?
The AIDS Institute's CBA program exists to strengthen consumer access to and use of CBA services for HIV Prevention. The program improves the effectiveness of HIV prevention services by the following: 1) creating and sustaining an engaged network of CBA consumers that expresses consumer's needs and concerns to CBA providers and funders, 2) educates consumers about CBA and how to access it, and 3) reduces the stigma related to seeking CBA.
  • Maintain portal for CBA consumers
  • CBA consumer e-newsletters
  • CBA consumer webinar trainings and informational sessions
  • Promotion of the CBA network
  • Facilitate the HIV Prevention Leadership Summit (HPLS)
  • Facilitate CBA Consumer Network activities at the United States Conference on AIDS (USCA)
Target Population

Capacity-building assistance (CBA) consumers, including CDC directly and indirectly funded faith and community-based organizations throughout the United States.

CDC Update

The Division of HIV/AIDS Prevention (DHAP) recently released its inaugural annual report, Accelerating Progress, Investing for Impact. This report provides an overview of some of the HIV prevention activities conducted and supported by the Centers for Disease Control and Prevention (CDC) during late 2010 to the end of 2011.


To view a copy of the report, please visit:  

Collaborating Partners
CBA Provider Directory

Click on the following link to access a copy of the complete Capacity Building Assistance and National Network of Prevention Training Centers Services Directory.


CBA for Community-Based Organizations:

CBA for Communities

CBA for Health Departments
CBA Provider Partner Spotlight 
Asian & Pacific Islander Wellness Center
ABOUT BANYAN TREE PROJECT:  The Banyan Tree Project is a national social marketing campaign seeking to address the high levels of HIV-related stigma in A&PI communities by increasing awareness of HIV issues and acceptance of people living with HIV/AIDS. As part of the campaign, we produce an annual anti-HIV stigma public service announcement (PSA), the National Asian & Pacific Islander HIV/AIDS Awareness Day (May 19th), and provide leadership development and capacity building assistance (CBA) to community-based organizations serving Asians and Pacific Islanders in the US and 6 US-affiliated Pacific Island Jurisdictions.
We know that silence and shame are major factors preventing A&PIs from getting tested for HIV or accessing treatment services. Our campaign slogan-"Saving face can't make you safe. Talk about HIV"-reminds us that our silence does not have the power to protect us from infection. We're all at-risk for HIV, so talk about it for me, for you, for everyone!
OUR NEW INITIATIVE - Taking Root: Our Stories, Our Community: Taking Root is a digital storytelling initiative that is part of the Banyan Tree Project's community mobilization and social marketing campaign to end HIV stigma in A&PI communities.  Taking Root includes stories from both A&PIs living with HIV and A&PIs affected by it.  It's been said that it takes a thousand voices to tell a single story. Taking Root tells the story of HIV in the A&PI community by gathering the stories of diverse A&PIs affected by HIV. There is no singular A&PI experience and the face of HIV is as diverse as the people affected by it. Taking Root is unique compared to other digital story formats in that the storytellers own their stories, from the first words they choose to the final video edit. These stories are not filtered through the lens of a director or producer or journalist with their own agendas. Each storyteller is trained to produce their videos in an intensive three day workshop facilitated by the Center for Digital Storytelling. We believe that Taking Root is an effective way of engaging communities in addressing HIV stigma. Knowledge or awareness raising messages address knowledge gaps in communities, but do not cause community members to change their stigmatizing beliefs and behaviors. Digital storytelling is a critical tool in reducing HIV stigma in A&PI communities.

See the stories at

OUR CBA: Banyan Tree Project offers CBA services on a number of topics to many communities other than A&PI populations.  We have worked with CBOs, health departments, school districts, media outlets, and community members. We provide CBA on the following topics:
*    Social Marketing
*    Social Networking Media
*    Media Relations
*    Spokesperson Development
*    Cultural Competency
*    Event Coordination
For more information, contact Sapna Mysoor, National CBA Program Manager at or 415.292.3420 x352

SAVE THE DATE! Upcoming Webinar
Social Marketing 101
July 10, 2012
12 Noon- 1:30pm (PST)
Facilitated by: Stephanie Goss
CBA Provider Provisions
CBA is designed to assist directly funded HIV Prevention providers in implementing and sustaining science-based and culturally proficient HIV prevention behavioral interventions and HIV prevention strategies.
For more information go to:
CBA Communications   

As a service of the Capacity Building Assistance (CBA) Program, The AIDS Institute has created Listserv tools to enhance CBA Network communications. 


Sign up for CBA Network email list:  






New Media Resources and Tools:
Search Engine Optimization (SEO) is the process of improving the visibility of a website or a web page in search engines' "natural," or un-paid ("organic" or "algorithmic"), search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. 

Tracking Impression Share 

Impression share (IS) is the percentage of impressions you received divided by the estimated number of impressions you were eligible to receive. Eligibility is based on your current ads' targeting settings, approval statuses, bids, and Quality Scores. Data is available at the campaign and ad group levels. An easy way to understand the value of impression share is to think of the online advertising landscape as a delicious pie. You and your competitors are each trying to grab the biggest slice of that pie. By tracking your impression share metrics, you're keeping tabs on the size of your slice compared to the whole.
CBA Survey 
Help us better serve both our consumers and providers:
The following survey was created by The AIDS Institute to gather as much information from community providers (CDC directly funded providers, CDC In-directly funded providers or other providers of HIV prevention activities that receive no CDC funding). The survey will assist The AIDS Institute in providing a voice for and educating CBA consumers on relevant issues impacting the quality of capacity building assistance for HIV prevention services. Please tell your colleagues about this survey - We want to hear from every agency providing HIV/AIDS Prevention services. If you have completed this survey within the past month, do not complete it again. Only one survey per agency is requested. Thank you!
Please take a moment to complete our survey: 

The AIDS Institute CBA Survey 

Upcoming Events
Join Capacity for Health on Wednesday, June 6, 2012 from 3:30 PM - 4:30 PM (EDT) for the following webinar topic:

An Overview of High Impact HIV Prevention

This is Part I of the "High Impact HIV Prevention: What Does it Really Mean?" webinar series.

In response to the National HIV/AIDS Strategy (NHAS), released in July 2010, the Centers for Disease Control and Prevention (CDC) is currently framing a new approach to HIV prevention in the US. This one-hour webinar will explain the background of this new approach and help define what makes an intervention "high-impact". Topics will include: an overview of the NHAS priorities for HIV prevention, current knowledge of effective HIV prevention, considerations for increasing the impact of HIV prevention, and proven High Impact HIV Prevention Interventions, including a more in-depth look at "prevention with positives" interventions. The webinar will be accompanied by a written Information Sheet.

Presenter: Shelley N. Facente, MPH

Shelley has been working in the field of HIV for 17 years, helping others to start, expand, adapt, and improve their programs. She believes that everyone brings valuable experience to the table - the challenge is getting everyone on the same page to maximize impact. She also believes that sometimes our most important tool is our ability to truly listen.

Capacity for Health (C4H) at Asian & Pacific Islander American Health Forum (APIAHF) is a Capacity Building Assistance Program funded by the Centers of Disease Control and Prevention. C4H provides FREE capacity building assistance to community based organizations across the United States and its affiliated territories.
To register for the webinar, please visit:

Join HIV Prevention Justice Alliance on Friday, June 29, 2012 from 12:30 PM - 2:00 PM (EDT) for the following webinar topic:

Prevention Planning - Preserved or Pushed Aside?

The CDC recently released draft guidance for HIV planning (formerly known as Community Planning or Prevention Planning). What does the new guidance mean for the role of community in the age of high-impact prevention?

Julie Davids, HIV Prevention Justice Alliance (HIV PJA)

Speakers will include Janet Cleveland of CDC and a panel of community stakeholders.

To register for the webinar, please visit:
National HIV/AIDS Awareness Days

For a complete listing of National HIV/AIDS Awareness Days go to 


Upcoming Days:


Caribbean HIV/AIDS Awareness Day 

June 8th, 2012


National HIV Testing Day 

June 27th, 2012


National HIV/AIDS and Aging Awareness Day 

September 18, 2012
Conference Resources 
  • HIV Prevention Leadership Summit 2010 
  • National HIV Prevention Conference Information: 20112009 
  • Regional Patient Advocacy Leaders Summit 2012 
  • United States Conference on AIDS 20102011 
Newsletter Feedback 
Please let us know what you think of our newsletter.
Send your feedback to:
Michael Ruppal's Signature
Michael Ruppal, Executive Director
The AIDS Institute