Did get a lot done this weekend, many of you have been to the gallery and provided feedback there THANK YOU. This and FTPing files to me works SO WELL I am going to insist on this process. We have had a few instances where some have noted some information initially provided that was not correct, having the running list of comments next to the image makes it easy to reference the communication vs. searching emails.
Gallery still here:
the password is rl2
Also please begin using this email address for me, my other one is dropping a lot of mails for some reason and I am not trusting it..... please now use
michael@retrolovely.com
I need to get to a few more pages and the ads and we will be very close. It does strike me however that it's looking like less of a late June issue than an early July issue. Some of you have some big events planned where having copies is very important. I am working with the printer to expedite ship me a number of copies so that I can get some to those of you who have mad an investement in such events. Is there anyone else doing major events in the first days of July? Let me know and be honest about it as this will cost me more money to achieve. Part of being able to enlarge the issue and not have to raise the price is savings negoiated by allowing the run to be more "fluid" in completion time as well as ultra basic shipping... but this equals nearly 25 days in turnaround vs. the 9 days I experienced with issue #1.
More on this:
Retro Lovely Taboo Edition....
Let me repeat the nature of this one.
I barely have the time to make this one happen and even less money to do so. Space in a Taboo Edition is not like space has been in Retro Lovely. It will be a completely joint venture. Pages will cost money to be in it.
But here's my initial thoughts on this.
If an 88 page product was produced, with at least the stocks used in RL#1... 1000 copies would run about $5000, if you assumed 80 pages were available with the other 8 used for incidental purposes..... each page would cost $65 or so. At $10 we'd need only sell half the copies to break even. All getting their money back. If we sold the balance of them each page would earn each participant $65. We could also do something where we offer it for pre-sale... then we might have a situation where we find a lot of interest and support, it's possible we pre-sell quite a few... so a scenario could be... we collect $2500 in advanced orders.... at that point a page would only actually cost $32.50. Then it could be decided... enough interest and presales, perhaps 2000 copies would be wise... but the good news there is adding 1000 copiesisn't another $5000, it's more like another $1700. As far as the latter scenario is concerned, it's nothing I'd bank on though. I'd approach this that interested parties would be required to put the page costs up front and then as we gain ground on pre-sales.... we could refund money or make some other decisions. This is the rough outline. I know a few parties have already contaced me interested in this so I would say mentally already 25% of the space of an 88 page special edition could be considered taken if we hit the go switch, and I think that will happen. It just goes to reason as we have some momentum with RL as it is.... there will be those very interested in something like this. While it will benefit from Retro Lovely's normal model of content it will also benefit Retro Lovely by adding some "meat" to the psychology of it all. To our prospctive audience the one two punch of issue #2 arriving rather timely and a special edition somewhere between #2 and #3.... should create a very stable and formidable image with regards to the brand.
Again, please, very clearly, Taboo Edition will cost partners some up front funding.
Cheers,
