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 Issue No. Twenty One | March 2012
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Greetings!
Facing a world becoming dramatically more complex, it is not surprising that CEOs believe creativity is the single most important leadership competency.
Creative leaders embrace risk, exploration, and are captivated by 'the unknown'. They craft the environment for innovation and consider radical solutions to help change their enterprise for the better. Simply put, creative leaders are essential to organizations if the organization is to thrive in a complex environment.
Our 2012 Complexity Series episode on Creative Leadership was streamed live on March 8th, from the InterContinental Toronto Centre Hotel. Our special guest Shirley Knight was joined by our Corner Office Explorers, Debra Pickfield and Jean Letourneau. The result? A riveting conversation! If you missed it, or would like to watch it again, it is now available for viewing on our site!
Our featured blog post is by Jean Letourneau, CEO of SBVCG Inc. Jean shares his expertise on how to leverage Customer Relationships to create a competitive advantage.
Also in this issue is a discussion about strategy from an Executive's point of view. As well as an article from Successful Meetings on how to strategically align, measure, and design your event portfolio to drive greater business results.
In Corner Office and at The Peregrine Agency we are all about provoking raw conversations at every turn. So if you have a leadership or business story to share, please contact us; we'd love to hear it and maybe even feature it in a future Corner Office episode.
Happy reading! Logging out now...
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Susan Radojevic,
President, The Peregrine Agency
Host, Corner Office
Provocateur
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Access Corner Office
If you have a method, resource, tool or technology that can help corporate leaders drive business performance and profit, please download our 2012 Media Kit and contact us.
About Corner Office: The purpose of Corner Office is to pursue the things we don't know we don't know. The show is an intersection (online & live) where corporate leaders discover progressive business methods, tools and technology to help them tackle the unknown. About The Peregrine Agency: At our Agency we believe people, performance and profit are key indicators of an organization's success. We also believe aligning an organization's event portfolio investment with corporate goals is a leadership intervention tool used to create success. Through our Strategic Event AlignmentŠ Framework we provide counsel, assessment and strategy on event portfolio alignment to corporate leaders globally. |
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Corner Office Live: Ep #8 Complexity Series: How To Provoke Creative Leadership?This show was broadcast live on-location at the InterContinental Toronto Centre HotelPartners & Sponsors   
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 A few weeks ago I was watching a Harvard Business Review Webinar about "Customer Relationships" with Fred Reichheld, a 'guru' on creating loyalty, and Rob Markey, a customer strategy expert. Both are with Bain & Company. Bain has been studying 'loyalty leaders' (organizations) for the past 20 years. What they found is that loyalty leaders achieve faster revenue growth, twice as much as their industry average, while spending 15% less!
Hearing this, it's no wonder, 88% of the Global Chief Executive Officers interviewed in the 2010 IBM Study, ranked "Getting Closer to Customers" as their #1 priority over the next 5 years. (Read more)
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How to Create Strategic Events? (Successful Meetings)
The state of professional meetings and how they are planned could use a lot of improvement, according to Richard Saul Wurman, creator of the famed TED Conference.
"There are only a few good meetings out there," he says, "but that's true of just about anything. Name any field, and there are only a few practitioners that you could point out as worthwhile. It's just the nature of the world." While some might judge Wurman's view as a bit harsh, it's undeniable that the art and science of gathering people together for business purposes is a process that can always be refined and improved.
Indeed, when it comes to planning, certain basic pitfalls threaten to undermine the project, both before and during the event. This special report offers five important ways in which any gathering can better meet its objectives, from conception to execution.
To discover the five ways click here.
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Strategy: An Executive's Definition (Strategy + Business)
The question "What is strategy?" has spurred numerous doctoral dissertations, countless hours of research, and hearty disagreement among serious management thinkers. Perhaps this is why many executives also struggle with it. Nonetheless, decision makers seeking to steer a business to sustained success need a succinct and pragmatic response. After all, it can only help executives to have a shared definition of strategy when they are creating, communicating, and implementing a strategy for their business.
There are three questions to answer to define the fundamentals of business strategy.
Find out what they are here.
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