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topIssue No. ThirteenJune 2011

In This Issue 

 

Corner Office #4: Hello My Name is Meetings & Events!   

 

Top 3 Most Popular Posts of the Year (so far!)     

 

1. Return on Investment, Return on Value, or both? 

2. Why is Event Portfolio Alignment Important to Corporate Decision-Makers? 

3. Who is this New Breed of Professional Planner (a.k.a. Event Alignment Strategist)? 

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Hello there!


SusanNew

Susan Radojevic, President,

The Peregrine Agency

At our Agency we believe the art of storytelling is a compelling medium. The very first stories, told in prehistoric times, were likely used to explain where folks could catch the best fish or how to find the best streams for drinking water. These stories were first shared verbally. With the invention of writing, some 5,000 years ago, stories could be carved on stone tablets and preserved for a long time. Throughout history, humans have continued to tell stories of events they are passionate about and folks they admire. Storytelling has come a long way from the days of stone tablets. Today, stories are told in books, magazines, newspapers, films, television, music, on the radio, and the Internet.

 

And thanks to the Internet we are able to create Corner Office Episode #4.  As you will see, this episode is very different from our previous shows. It's a story titled, Hello My Name is Meetings and Events !  

 

Some stories delight and thrill us because they engage our emotions.  While other stories  ignite our imagination and change our lives forever! So get the popcorn out because we've got a hot message for corporate leaders and its best told as a story...

I'm Susan Radojevic. Logging out... 

 Susan's Signature   

COCorner Office #4: Hello My Name is Meetings & Events 

   Carpe diem... put a face and voice to a corporate leader's most undervalued

business builder and leadership intervention tool!

 

Corner Office: Hello My Name is Meetings and Events

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 NEWPOSTS

Top 3 Posts of the Year (so far!) from The Corner Office Blog  

You weighed in and told us these 3 posts provided great insight  

on leadership and Event Portfolio Alignment!

 

ROI vs ROV

Return on Investment, Return on Value or Both?

Every great leader knows there's more to life than money. They also know that money is an important part of the equation. But how does it all fit together? Being the whole-system thinkers we are, today we discuss Return on Investment (ROI) and Return on Value (ROV). (Read the rest of this post).

Event Portfolio Alignment as a blueprint.

Why is Event Portfolio Alignment Important to Corporate Decision-Makers?

Today we remind leaders of a powerful tool their organization already has at its disposal which, when effectively leveraged and properly directed, allows leaders to thrive in transforming and complex situations. (Read the rest of this post).

Wanted: New Breed of Professional Planners

Who is this New Breed of Professional Planner (a.k.a. Event Alignment Strategist)?

Last week I attended a panel discussion put on by the Toronto Chapter of Meeting Professionals International. The topic was Strategic Meeting Management (SMM) ... (read the rest of this post).

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