Organizational efficiency is more important than organizational effectiveness

My, oh my, this is a scary one!
Our goal here is not to bust this myth by claiming that the reverse is true - that effectiveness is more important than efficiency - rather, we believe that the secret to a successful organization lies in the blending of efficiency and effectiveness when planning and executing internal and client facing meetings
and events. In other words, we believe that both of these components are vital to an organization's success and that they are best used in tandem. What exactly do we mean? Don't organizations inevitably have to choose one focus over the other? Let us first explain what happens when an organization places disproportionate importance on a solely numerical metric known as efficiency.