To listen to 'Your Role in Corporate Strategy: Integrating & Aligning Event Goals', visit MPI's website.
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Your Role in Corporate Strategy: Integrating & Aligning Event Goals
comments on the Pfizer-Kirsh Productions webinar |
The webinar was hosted by two of Pfizer's heavy hitters - Doug Amann, Vice President of Pfizer Meetings & Conventions and Tom White, Pfizer's Senior Director Worldwide Continuous Improvement, along with Ken Kirsh of Kirsh Productions.
The presence of Amann and White was particularly impressive, but for different reasons.
Amann, a 15-year veteran of Pfizer, epitomizes the kind of thinking the meetings and events industry needs. Amann isn't, and never has been, a professional planner. His background is Finance and Accounting. How does that qualify him as a meetings and events management leader? Apart from some pretty adept financial skills required for the job (Amann's team manages over $300 million in meetings and conventions annually), he approaches meetings and events like a business - one that needs to operate with fiscal responsibility and integrate strategically with the bigger corporate picture. Under Amann's helm, Pfizer's meetings snd events management group has gone through significant changes, most notably, the alignment of all meetings and conventions that originated out of the US.
White, as boss of Pfizer's continuous improvement initiatives, is an integral player in any undertaking with the scope of Amann's alignment. Dovetailing event strategy with overall corporate strategy inevitably involves identifying synergies across the company spectrum. White's involvement indicates Pfizer's acknowledgment that events must be aligned and integrated with corporate strategy (which is why the webinar is so-named).
Bravo to Pfizer and Kirsh Productions for bringing this subject into the corporate limelight. As Bob Dylan sang, 'the times, they are a-changing,' and this webinar highlights just how vast those changes are.
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