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Preservation Action Alert  
Greetings!

SOHO logo We are asking for your help in an urgent time-sensitive matter regarding the historic Agua Caliente sign in downtown San Diego painted on the California Theatre.

 

We are asking you to write the Mayor and council, requesting them to intervene to rescind the unilateral decision made by the Historical Resources Board (HRB) staff to allow a beer advertiser to paint over the original Caliente artwork with a new beer ad and that this item be sent to the Historic Resources Board, where it should have been heard in the first place, for proper review and consideration as a historic and cultural resource.

  • Write the council, Mayor and HRB Senior Planner with a single click HERE.
  • Sign the petition to save the sign HERE.
  • Some background on the mural is covered in this KPBS article.
  • To learn more about why these signs are so important the National Park Service provides a preservation brief on it HERE.  
  • Please check in with SOHO's Facebook page to keep track of this important issue.
Custom tailor your emails from SOHO HERE
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