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The Supergroup for the Profitable Growth of the Fresh Industry
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In This Issue
IT Engagement Modeling
WHAT WE DO
 
 
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The FreshXperts

Anthony Totta -
Marketing Strategy, Branding
Business Development
Lee's Summit, MO

 
Jelger de Vriend -
Retail Sourcing & Merchandising Strategies in Europe
The Netherlands

 
John Shelford -
Organizational Governance
Naples, FL  

 
Mike Nicometo -
Cool Chain & Logistics
Optimization Shelf Life Enhancement
Track/Trace WMS 
Iron Mountain, MI

 
Ron Pelger -
Retail Merchandising
Retail Operations
Shrink Recovery & Control
Reno, NV   

 
Tim Vaux -
New Venture and Product Launch
Fresno, CA

 
Mike Chirveno -
Social Media
Customer Relationship Management 
Kansas City, MO 

 

 
Heidi Chapnick - 
Internet/E-Commerce
Cross Channel Sales and Marketing
Roadmapping
Retail/Etail Plans
White Plains, NY
 
George Seifert -
QA Inspection
Produce Ripening
Rochester, NY 
 
 
Dean Fahselt -
Produce Development
Value Added
Salinas, CA
 
 
 
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FreshTrack

Need complete visibility into your sales process?  Need to know how your sales staff is performing?  Need to the know the financial value of the prospects in your pipeline?  Want the security of knowing all your sales data is secure in the event of a disaster?

 

eFreshTrack is the answer.  It's a secure, hosted Customer Relationship Management solution.  eSalesTrack provides full-featured campaign management, tracking of all interactions with current and potential customers including phone calls, emails and proposals and integration with your ERP system and Microsoft Outlook.  eFreshTrack can also be accessed on your smartphone.

 

For information on eFreshTrack, contact Mike Chirveno at mchirveno@consultclearvision.com or 816-256-4507.

Board Governance Brief:  Executive Monitoring 

By John Shelford

Shelford Associates

 
   

 An all too-common occurrence that can kill the effectiveness and efficiency of corporate and non-profit boards:

 

The agenda calls for review of a standard profit-and-loss statement. A board member with prior reservations about the executive's performance begins dissecting a certain line item in the statement. Almost immediately, that board member steers discussion away from the financial statement and starts addressing the executive's effectiveness.

 

Whether you are an executive or board member, or have had a similar occurrence in another management setting, the Board Governance model for executive monitoring can improve and inform your response to such situations.

 

To review, Board Governance is a model that I have found most helpful in my career as both a CEO and board member. Developed by management consultants John and Miriam Carver, Board Governance emphasizes that the board:

 

  • acts on behalf of the owners
  • acts as stewards or fiduciaries of the organization's purpose and values
  • acts NOT as an individual

More details about Board Governance may be found in my past articles, available in the archive at freshxperts.com. But how can Board Governance improve executive monitoring? 

 

Boardroom First, executive monitoring requires a board to develop monitoring criteria and avoid merely approving an executive's actions. For example, the board may determine that the company must meet certain financial ratio benchmarks for every operating period. These benchmarks, in the board's best judgment, maintain the company at a level of risk responsible to its owners. Instead of receiving financial statements better suited for review by lower-level decisionmakers, the board receives targeted reports from the CEO relative to the benchmarks set by the board.

 

Receiving targeted reports moves the board from merely approving an endless stream of documents that may be better analyzed at lower management levels. Instead, the board is monitoring the CEO's performance based on specific criteria established by the board. This provides the CEO more power to exercise the responsibility entrusted to him or her-the responsibility to achieve the goals and policies the Board has established in the best interests of the owners.

 

In summary, monitoring the CEO is different from "approval" in that it allows a board to:

 

  • determine if the CEO is reasonably interpreting the policies of the board
  • only review data relevant to how well the CEO is accomplishing that interpretation

And yes, executive monitoring may also keep board members from seizing upon the minutiae of a line item to grind an ax that should, instead, be ground in a different context.

 

But what about when the data the CEO submits to the board indicate the CEO is not complying with the standards the board has set? My next installment on Board Governance will address that scenario of non-compliance.

 

Shelford provides Board development, training and coaching to Governance Boards of partnerships, cooperatives, LLC's and Corporations, profit and not-for-profit organizations. Contact him at jshelford@comcast.net.

 

 

 

 

 

 

 

 
WHAT WE DO
Mike Nicometo - EmpowerTech Inc.

 Mike N. Headshot

Global logistics is a challenging field: different modes of transport, varying export/import regulations, different cultures/different countries, service required literally 24 hours a day. The "Global Cool Chain" has much higher demands, because different commodities require specific storage temperatures & humidity requirements, and fresh product has a shorter shelf life. Having worked directly in operations, creating and implementing business plans for new operations from the Americas to Europe to South Africa to Australia and the Pacific Rim, I can help with key aspects of business development and project implementation.

 

With fresh produce, your "Cool Chain" actually begins before the product is put into the cool chain... The "Cut to Cool" process (harvest to pre-cooling) is a critical time where high levels of shelf life loss occurs. Inconsistent pre-cooling results in remaining field heat inside of pallets, which isn't removed later through normal storage & transport. Accelerated shelf life loss due to cut to cool delays and inconsistent pre-cooling is typically invisible until much later in the supply chain. You can provide perfect storage and transport conditions, but if early shelf life loss and inconsistent field heat removal have occurred, there will be problems with quality at the retailer & consumer. My work on specific projects, measuring these problems and developing new inventory rotation and routing methods can help you get the best product to retailers and consumers.

 

Below are some of the key consulting services I provide through FreshXperts:

  • Business Roadmaps - Identify areas to implement process change & new technology. Prioritize & plan implementation. Create high level view of objectives and projects. Convert roadmap project to detailed project plans. Project Implementation - Help your team execute plans effectively. Create plans, execute plans, measure progress, identify problem areas (and address them). Make projects dynamic. Keep all parties accountable. Get it done!
  • Enhanced Shelf Life Management - Outlining your current harvest to consumption processes in real time, then applying basic accelerated shelf life loss at different temperatures results in being able to dynamically understand the effect of time and/or temperature variations on different inventory rotation and routing options you have. Using different technologies to transparently measure time and temperature can provide real time operational tools to enhance your supply chain, and valuable data to identify weak areas that need to be improved.
  • Other - Standard cool chain operation optimization, IT/IS technology guidance, assistance with traceability implementation, warehouse management optimization, define and maintain continuous process improvement programs.

That is "what I do" as a FreshXpert. ~ Mike Nicometo