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Are you a P.I.T.A.?
What We Do
 
 
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The FreshXperts

Anthony Totta -
Marketing Strategy, Branding,
Business Development
Lee's Summit, MO

 
Jelger de Vriend -
Retail
The Netherlands

 
John Shelford -
Organizational Governance
Naples, FL  

 
Mike Nicometo -
Cool Chain & Logistics
Optimization Shelf Life Enhancement
Track/Trace WMS 
Iron Mountain, MI

 
Ron Pelger -
Retail Merchandising
Retail Operations
Shrink Recovery & Control
Reno, NV   

 
Tim Vaux -
New Venture and Product Launch
Fresno, CA

 
Mike Chirveno -
Social Media
Customer Relationship Management 
Kansas City, MO 

 

 
Heidi Chapnick - 
Internet/E-Commerce
Cross Channel Sales and Marketing
Roadmapping
Retail/Etail Plans
Bedford, MA
 
George Seifert -
QA Inspection
Rochester, NY 

 
 
 

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Are you a P.I.T.A.?PITA
By Anthony Totta, Grow My Profits, LLC, FreshXperts LLC
 
I have a friend that classifies narcissistic, difficult, and hard to get along with, time consuming people as P.I.T.A.'s. P.I.T.A. stands for "pain in the ____", ankles?
 

Now this is not to be confused with folks who hold a high expectation for performance and demand excellence. There is a difference. Excellence folks demand as much from themselves as they do others. Excellence folks sharpen and challenge others and make them better at what they do. Excellence folks are not about CONTROL as much as they are about excellence.

A P.I.T.A. expects high performance, accountability, and perfection from others but not from themselves.

A P.I.T.A. is apathetic about returning calls, responding to voice messages, and replying to e-mails. They don't give you the respect or common courtesy to even say they are not interested. You are just ignored! You don't hear from them at all unless it's to discuss "their" pain points.  If they have a pain point and think you are to fix it then Katie bar-the-door. You better answer the phone on the first ring.

If you go to a restaurant with a P.I.T.A., you will feel sorry for anyone waiting your table. They are extremely demanding, asking for extras, more service, better cuts of meat, more cook, less cook, fresher this and that... and then after the server has jumped through all the hoops they leave a smaller than customary tip. The joy of eating out with them is gone and you might just leave with indigestion.

The scales don't begin to balance when doing a business transaction with a P.I.T.A.   It's the old "three for me, one for youuuu, two for me, one for youuu..." And then at the time of a final purchase, the P.I.T.A. requires extra services and chisels the price until the cheeks are chapped of those dealing with them. After they chisel the seller only THEN do they begin to chisel the dust off their wallet to open it. P.I.T.A.'s are folks who expect 50 lbs. of product/service for a 25 lb. price tag.

A P.I.T.A. requires enormous amounts of time as they shop for everything from cars to painters. Business passes by the painters and the car salesman three times over as the P.I.T.A. gobbles up their time and attention. A P.I.T.A. does not consider that time has value, my time or his time. A P.I.T.A. can be spotted when they return to a business establishment and the staff run to the back room and hide. They make such an indelible memory with their first visit that they are never forgotten.

My friend told me that he trained his sales people how to identify a P.I.T.A. and how to find a reason to send them to the competition. The strategy was to bog down the competition with P.I.T.A.'s and thus spend HIS valuable time selling and servicing reasonable people. Sounds like a smart strategy to me!

If you don't see yourself as a P.I.T.A., you're not alone. I don't know any P.I.T.A.'s that do. Rarely would a P.I.T.A. recognize those traits in themselves. They are blind to them. A P.I.T.A. however will readily see their personality traits in others. I think that is called projecting.

As you read through this P.I.T.A. story did your thoughts turn to a P.I.T.A. in your life? If so, you might seriously consider adopting a strategy on how to skillfully send your P.I.T.A. to the competition. Your time is valuable and you may use it wisely by managing your P.I.T.A. supply more effectively.

Mike ChirvenoWhat We Do

 

By Mike Chirveno
Clearvision Consulting, FreshXperts LLC 

There aren't many activities in your organization that are more important than connecting with your customers. In times past it was fairly straightforward - phone calls, letters, connecting at a trade show or putting an ad in a trade publication. That train has left the station. Now, there's no end to the creative ways you can communicate with current and potential customers. My role in FreshXperts is to help you determine which of these make the most sense for you.

I often ask my clients, "How should you connect with customers?" The right answer - the way they want to connect with you. The options are numerous and vary in price and complexity. So how do you maximize your investment in customer-facing activities and tools?

We identify the real message that a client wants to deliver clearly and consistently. We then examine all of the tools that are available to deliver that message. Working within the constraints of the budget, we employ methods that deliver the biggest bang for the buck. Even more importantly, we teach the client organization how to listen. Successful salespeople know that if you let a prospect talk long enough, they will tell you how to sell them something.

Our toolset is robust and incorporates both free and purchased products. Right now, we're working with clients on social networks, video, Customer Relationship Management systems and business intelligence. Check out the next issue of the FreshXperts newsletter where I'll explore the rise of mobile technology. In cooperation with my FreshXperts colleague, Heidi Chapnick, we can also meet all of your web and e-commerce needs. In short, if it connects you to your customers, we can help.

Give me a call at 816-256-4507 or email me at mchirveno@consultclearvision.com

Check out our CRM system at www.efreshtrack.com

Check out our Video Production services at http://youtu.be/HOdoIWAEjyA