After the New Year's ball drops on Times Square and you resolve to spend more time at the gym, consider also committing to improve the effectiveness of your marketing with these 10 marketing resolutions.

Improve your aim. The more targeted your marketing, the stronger the ROI. For a solid target, segment your most profitable customers. Profile what they have in common. That's your ideal prospect. Note their age, gender, education and average income. Consider psychographic traits such as values, interests and activities. Blue Ocean Press offers a variety of mailing services that can target demographics anywhere in the USA.   

Consistently execute. Are you sticking to a strategy long enough to see results? Patience, grasshopper; messages need frequency for measurable success.

Measure everything. Most marketing strategies can be measured in some form. Add a tracking code, custom URL or trackable phone number to your advertising. Talk to  your Blue Ocean Press Sales Representative about our PURL programs that can effectively track and trace your online marketing objectives.   

Explore your inner guerrilla. Guerrilla marketing allows small businesses to compete with the big dogs - because they're more agile and flexible. Also, guerrilla marketing relies more on ingenuity than financial investment. Experiment with viral, stunt or influencer marketing in 2012. Blue Ocean Press can help you create a unique marketing plan for promotions and print and we can take care of every detail along the way, making the overall project easier than ever before!   

Go big or go home. This phrase embodies my die-hard philosophy that marketing should stand out from the crowd. You have to take risks to squeeze the most out of a limited marketing budget. It's better to be remembered for interesting, funny or edgy marketing, than be forgotten for lackluster me-too messaging. Blue Ocean Press specializes in the most custom and unique projects. Wow your audience with projects never seen before.  

Evoke an emotional response. Buying psychology is complex. Most consumers make purchasing decisions with their emotions, later justifying them with logic. Frontload your marketing pitch to evoke a strong emotional response. Then seal the deal with the rational justification. Work with Blue Ocean Press and you'll see the difference in how your projects are handled from start to finish.  

Up your e-mail game. Resolve to get your e-mail act together in 2012. When test driving e-mail software, look for professional, well-branded design and detailed response tracking. Carefully plan the frequency and timing of your emails, testing to determine the combination that generates the strongest response and design with mobile devices in mind, since that's most likely where they will be read. We can help with HTML email blasts! Yes, we can design and execute your email blast. 

That New Year's song about making new friends and keeping the old also holds true for marketing strategies. Hang on to what works but be open to new ideas and strategies. Together they may both make you some gold.

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