Do your clients want to do business with a person, place or thing? 4 Tips on Warming Up Your Brand
Hello :
In last month's article,
I included the phrase "... referrals are where it's at!" A loyal reader
replied to me with an e-mail that read,
"Not that I'm knit-picking, but
it should be 'referrals are where it is!' ... Unless you are writing
colloquially, which it appears to be the case."
Maybe that guy was onto
something ...
There are two schools of thought on the topic of business etiquette. One school tells us to remain completely professional at all times, while the other says, "C'mon man, loosen up a little!" Is it possible to be friendly and warm while remaining professional? Absolutely! Why is this important? Because by and large, "loosening up" (a.k.a. "warming up") is becoming a requirement if you want to attract and retain more business.
Why?
1. People do business with people they like AND people like people like themselves.
Who are your clients? Perhaps more important, what type of client do you want to attract? If your clientele are completely "buttoned up," then the loosened-up approach may not be the best. (This should only apply to a few of you.) The rest of us, however, are dealing with everyday people; people who want to deal with ... everyday people. So how can you be perceived as more of a "real" person?...
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