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September 2009 Forward to a Friend
                                    "Now Open" for your comments: D2E BLOG
What are the Details Saying About You? (Part 1 of 2)
How You're Creating the BIGGEST Impression ... Even with the Smallest of Things

Hello :

Recently, I was waiting to meet a client at a restaurant. While pecking away on my laptop, I noticed one employee jumping up and down near the wall. It turns out he was trying to see if there was any dust on the top ledge of the wall-mounted coat rack. Later, I saw this same gentleman removing wall decorations for dusting.

The folks at this restaurant must realize something most businesses completely miss - it's all in the details. As a patron, when you see dust on decorations, ceiling fans, or even in restrooms, what do you "make true" (assume to be true) about that establishment? You see, every detail you notice - both consciously and unconsciously - goes into your mental bag of evidence. No matter how much or how little evidence you've collected, you've already decided several things about an establishment; an individual; a company. This becomes your "truth." It may not be THE truth, but it is your truth ... which IS the truth ... to you. This begs the question, what are your clients "making true" about you?...





    All The Best,

Steve Signature


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ALL CONTENTS OF THIS EMAIL ARE COPYRIGHT 2009 BY DRIVEN TO EXCEL, INC. .ALL RIGHTS RESERVED: REPRODUCING ANY PART OF THIS DOCUMENT IS PROHIBITED WITHOUT THE EXPRESS WRITTEN CONSENT OF DRIVEN TO EXCEL, INC.

Protected by U.S. Copyright Law {Title 17 U.S.C. Section 101 et seq., Title 18 U.S.C. Section 2319}