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"Why do I need Facebook, LinkedIn and Twitter? I've gotten along just fine without them!"
A Look at Social Media and 4 Ways it Can Benefit You
Hello :
If you're just getting involved with social media, or only know what you've heard, I'm inviting you to let go of any preconceived notions you may have as you read on.
Facebook friends, Twitter tweets, Linked-In
connections - no matter how computer-phobic you think you are, you've
probably had, or overheard, at least one conversation today that
involved one of these three terms. They're part of a growing phenomenon
called social media, which refers to technology designed for the
express purpose of keeping people in touch via the Internet and/or
their communication device (phone, Blackberry, computer) of choice.
Some people dismiss these technologies as
entertainment for tweens or Hollywood starlets, when in fact they offer
tremendous potential to promote your business or a favorite cause to
literally thousands of people (Facebook alone has more than 200 million
users). Imagine being able to spread the word to an audience of that
size - for free. Over the next two months we'll examine
ways to harness these powerful tools and put them to work for you. For
starters, here's a demonstration of the power of Facebook I find
particularly touching:
"Help to send Kritika's body home" ... Given only a week, how do you reach your own circle - and
across the globe - to raise thousands of dollars in support of a worthy
cause? My girlfriend, Maggie, is the accounting director for a small
university in Virginia. In November, one of its 380 students, Kritika
Singh, was killed in an auto accident. Kritika's parents could
not afford to ship their daughter's body home to Nepal and asked if the
university could help with expenses - it would cost about $15,000. As
a non-profit, the university could not afford that, but one of its IT
guys had an idea. He placed a PayPal donation button on the
university's home page and started a Facebook group for the express
purpose of raising money to send Kritika's body home. Word spread, and
soon (very soon) thousands of people were supporting this cause by "joining" the Facebook group and/or donating what they could.
Within a week, they had raised $39,060.83 - Enough to ship Kritika's body home and
for her parents to start a scholarship fund in their daughter's name.
For me, this is certainly the most poignant - and powerful - of the many social media success stories I've heard.The Tipping Point ... Maybe
you're thinking "Sure, social media are powerful now, but they're
probably just a flash in the pan. Why should I invest my time in
learning a technology that won't be around tomorrow?" The
answer is because social media have reached the tipping point - the
point at which it changes from something you engage in occasionally to
an everyday pursuit. Think back to about 1996, when e-mail was reaching its
tipping point? Perhaps you had your first e-mail address and you were
using your account ... about once a week. Soon, you were checking it a
few times a week, then every day, then ... well, you already know where this
story goes. I feel we're at a similar place now with social media. Many
of us are using it on a daily basis and, based on a recent study from
*Nielsen, people now spend more time on social media than on e-mail.
While we may be in a
similar place with regard to frequency of use, as compared to e-mail in
1996, social media is much more dynamic, engaging, powerful and, some
are even saying, addictive! I have my
own ideas as to why it's become so addictive for many, but I'll cover
that topic next month. This article is more about recognizing the power of social media and how I believe it can benefit absolutely anyone ... when viewed properly. I can think of dozens of examples as to how you can leverage social media ... here are four:
1. Connect with Friends and Family
No more asking or reminding loved ones to
"send" you their pictures. Just visit their Facebook page or your own Facebook home page to see what's new. With the numbers growing every day (every
minute!), and with more of your family and friends using it to stay
connected and share their life and happenings, what are you waiting for?
Recently, my mom was asking if I'd seen my
cousin's pictures from a family gathering. I had seen those pictures
days prior, posted and shared my own pictures and communicated with my cousin, all through Facebook. ... time to teach my parents how to get involved and be connected.
2. Grow Your Business
Countless
people are using Twitter and Facebook in a way that has made them very
popular, and established them as the go-to person, thought leader, or
even expert in their field. (More on how to do this, in next month's article.) Imagine having hundreds or even thousands of people following you on Twitter, having thousands of connections
on LinkedIn, or thousands of people becoming "fans" of your Facebook
"Group." Could your business find a way to leverage that type of
popularity?
I just checked my stats and I'm two degrees from 13,400 people on LinkedIn - that means each of those 13,400 people and I have someone
in common. I have heard several success stories from people leveraging
LinkedIn to expand their networks and build their businesses.
Go where the people are!
In business, this used to mean, in many cases, getting in the car and going to your prospects and clients (which is still important, by the way, and always
will be). Today, with so much of your audience already using social
media, if you're not "there," someone else may show up and take your
place. Ten years ago, I remember advising, "If you don't have
a web presence (web site), you will be taken less seriously, be perceived as less
professional and perhaps even less credible." Today, the same is
becoming true of having a social media presence. Want to learn more about social media marketing, or just make sense of it all? Join us here.
3. Remain Top-of-Mind
We're all passionate about something. Are those who know you clear on what your something is? Whether it's personal or business related, social media is a wonderful tool to be sharing your something
with the world ... or at least your circle. There is great power in
numbers, as illustrated above. Social media gives you the ability to
share whatever it is that you are up to, passionate about and/or want
to be known or remembered for - be it your child's little league team,
scout troop, favorite charity, upcoming events, growing business,
writings, new web site, hobbies, sponsorships, groups, organizations, company,
associations, adventures, etc.
For
five years, my cousin Terry - an elementary school Physical Education
Teacher - has spent his springtime campaigning for sign-ups to TK Sports Camp
- his summer business. In his case, "campaigning" in large part means
"reminding." With most of his "TK parents" already using Facebook, (Did
you know that the fastest growing Facebook demographic is ages 35-49?*)
Terry began a TK Sports Camp Facebook Group. This way, he can regularly
(and easily) update the group's page with tips on kids' health and
fitness, camp pictures, special promotions and more. By doing so, he'll
remain top-of-mind with these parents ALL YEAR 'ROUND. Imagine how much
more often his summer sports camp will be remembered and talked about ... and it costs him nothing.
4. Be "In The Know"
What
I'm about to share may seem extreme to some. While attending a recent
seminar, a 60-year-old audience member said to the group, "If people
hear you saying something like, 'I haven't figured out this Facebook
thing yet,' you will look old and out of touch!" I must say, today's
tools are becoming easier and more intuitive. Want to learn more about
social media sites and how you can get involved? Attend our upcoming
event: "Making Sense of Social Media."
Are you sick and tired of how negative
and/or slanted today's news can be? You can use social media to bring
you only the types of stories you want to know about - and depending on what individuals you connect with, your "local news" will become much more ... well ... local.
Looking forward, how will you be using
social media? I invite you be more involved and leverage it in a way
that makes a positive difference for yourself and others.

 
*http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/03/nielsen_globalfaces_mar09.pdf=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-= :: To Blog (comment) on this article click here ::
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Join me on Saturday, June 6th for this live event: "Let's Connect Online: "Making Sense of Social Media"


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All The Best,

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Bonus Tip: Choosing Your Profile Picture
Choose wisely. Consider: · Profile pictures will appear small. · Choose a well-lit picture.
· It's what people will see when they Google you. · Be current. Be yourself. · Are you smiling? · Is your face large enough & clear enough in the picture to be recognized by others.
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Steve Dorfman
Driven To Excel, Inc.
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