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In This Issue
Featured Article
Quote of the Month
Mission Statement
On A Personal Note
Tip for Success
Subscriber Feedback
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6 Reasons to Start a Business Blog
WOW eNewsletter  
Apr 2011
Greetings!

I hope you enjoy this eZine provided by DocUmeant.net --  DocUmeantDesigns.com and DocUmeantPublishing.com. We stand by our tagline: We Make YOU Look GOOD!
Quote of the Month

"Happiness is a by-product of an effort to make someone else happy." - Gretta Palmer 

Mission Statement
It Happened by Design - Kathy ThomasWords of Wisdom E-newsletter will attempt to always deliver sage advice and tidbits to assist you in your business and personal growth & development. Our purpose is simple; support, encourage and supply.  In an attempt to provide you with quality content and I welcome your feedback.

As always any tips you would like to share would be welcome
additions. Email me at [email protected] with any comments, articles, or tips that you would like to see considered for inclusion.

If you would like to have a featured advertisement on this
newsletter contact me as instructed above with
'AD:' in the subject line. You are always welcome to visit
and leave your comments on Words of Wisdom Blog at
http://gmarks.wordpress.com/.
On A Personal Note

Welcome back to Words of Wisdom Ezine. The year is speeding by and we find ourselves already into the second quarter. What are you doing to prepare yourself for the task of marketing your business? Do you have a blog for your personal enjoyment or have you made the leap to ownership of a business blog? Are you filling your blog with content rich content or just filling it?

When used properly your business blog can be a strong marketing tool in your arsenal of marketing tactics. If you have yet to take the plunge below you will find 6 reasons to start a business blog. This article is a reprint from one of my newsletters. I found it important enough to share with you here.

As always, I hope you find the information informative and useful. It is for you and the benefit of your company that I continue to offer this Words of Wisdom Ezine.

Wishing you a God filled day!
Ginger Marks

6 Reasons to Start a Business Blog

Many business owners struggle to improve the marketability of their business. There are many avenues available now, and with the advent of social media outlets, the ways to get your company's name on the lips of customers or potential customers are nearly limitless. One of these methods is by utilizing a blog, and the benefits of blogging are increasingly becoming a motivation for businesses to cross over and tap into the resources of social media.

1.     Blogging can help increase how often you show up in search engine results

In most cases, having dozens or hundreds of pages of content may not be the best thing when it comes to converting your website visitors. However, content is extremely important for search engines. Blogging gives you a platform to create more content without negatively affecting your customer's conversion path on your main business website. With this increase in content your website can show up more often in search engine results and can increase your visibility.

2.     Blogging is a forum for building and strengthening relationships with customers

Blogging can increase your direct communications with customers by allowing them to have a forum to interact with you and your business. You can share your views and they can share theirs as well. Your audience will be able to leave comments, tweet your blog posts or even re-post them on their own blogs. This is a revolutionary concept for many businesses that might want to publicize special promotions or humanize their business. The increase in interactions can also help to flat-out increase the word of mouth referrals that can generate sales.

3.     Blogging can help build your brand's reputation

Set yourself apart from your competition in your blog by mentioning what makes your brand exemplary. Use your blog to speak in-depth about your services, news or competitive advantages to potential customers. Blogging in this manner can help you to differentiate yourself from the competition.

4.     Blogging gives you a platform to show your authority

Blogging can serve as a pathway for you to become a topical authority for your customers. Sharing knowledge with customers about your products or services can help position you as an expert that they can trust. By blogging about your field extensively and by taking the opportunity to take over a particular niche, you can generate inquiries to your business' website through your blog.

5.     Blogging can help your business to ride the trends and better target your audience

Follow the trends and hot topics that are relevant to your business and blog about them. For instance, if your company sells cell phone accessories and news breaks of a new cell phone being released, write a blog post about it. There may only be a short window to write about it, but by doing so you may show up in search results related to the news and increase the chances of customers coming to you for your products in the future.

6.     Blogging can market your business in an economically efficient manner

The above-mentioned reasons for business blogging can help you market your company for little to no cost. Most advertising strategies can be quite expensive but by letting your inner writer loose and writing blog posts about your company, services or related news you can tap into a strategy that the only cost is your own time.

Ready to start a business blog? Most InMotion Hosting accounts have access to Fantastico, which is located in your cPanel. Within Fantastico, blogging platforms such as WordPress, b2evolution and Geeklog are easy to use and take only minutes to set up. When you realize the benefits of blogging and how it can positively impact your business, the move to start blogging can be a decision that you will not regret.

 

For general information on using Fantastico please visit: https://support.inmotionhosting.com/userguides/cpflash/cpanel_fantastico_2.htm 

For more information on how to install WordPress please visit: https://support.inmotionhosting.com/cgi-bin/kb.cgi?do=read&id=115=en 



� Copyright 2011 Ginger Marks



Ginger Marks is the founder of the DocUmeant Family of Companies, We Make YOU Look GOOD! For more information, visit http://www.documeantdesigns.com/. Her 2011 annual edition of Holiday Marketing Guide, Your business-marketing calendar of ideas is now available at http://www.HolidayMarketingGuide.com.


  Tip of the Month


In today's modern business environment it is critical to have a website that is both professional and functional. Make sure yours is on target.

Until next month...
Subscriber Feedback
My first issue of your eZine is this one about writing and saying things properly. I tend to run on and deviate, so this article was very helpful to me.
Thanks for your work.
 
Elizabeth DeArmond
817.300.0473
Health, Fitness and Essential Oils for your better life.
http://www.ScrappySlim.com




I hope you are learning much and implementing the lessons learned in the WOW Ezine. If you enjoy it, why not tell your friends how to get their very own copy? I would love to hear from you how WOW Ezine has affected your business and you.
 

Sending in your comments guarantees you free marketing! Get your business' URL listing absolutely gratis by sending in your comments today. If you have comments or questions that you would like to see included, or even a suggestion for a topic, please contact me at [email protected] with the word 'Feedback' in the subject line.
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your digital only version email me at [email protected] today.
Thank you for spending a few minutes with me. I welcome your feedback and support. Until next month.
 
Sincerely,
 

Ginger Marks
DocUmeant Designs