Quick Links
the 2010 Weird & Wacky Holiday Marketing Guide
|
Now Available!
|
|
Featured Article
| 
| |
The Seasonal Slump?
|
|
|
Quote of the Month
| "Obstacles are those frightful things that you see when you take your eyes off the goal." ~ Hannah More
|
Mission Statement
|
 Words of Wisdom E-newsletter will attempt to always deliver sage advice and tidbits to assist you in your business and personal growth & development. Our purpose is simple; support, encourage and supply. In an attempt to provide you with quality content and I welcome your feedback.
As always any tips you would like to share would be welcome
additions. Email me at ginger.marks@documeantdesigns.com with any comments, articles, or tips that you would like to see considered for inclusion.
If you would like to have a featured advertisement on this
newsletter contact me as instructed above with
'AD:' in the subject line. You are always welcome to visit
and leave your comments on Words of Wisdom Blog at
http://gmarks.wordpress.com/.
|
On A Personal Note
|
Welcome back to Words of Wisdom Ezine. October is now behind us, hopefully, along with the ghosts and goblins tearing us away from our businesses. As we begin to prepare for the upcoming holidays we must consider carefully how much time we are going to take away from our businesses to devote to relaxation, family, and the upcoming party schedule.
This month's article may help you see the importance of staying on track this holiday season. If you follow the guidelines to keep your business moving in the right direction.
I hope you find the information, as always, informative and useful. It is for you and the benefit of your company that I continue to offer this Words of Wisdom Ezine.
Wishing you a God filled day!
Ginger Marks
|
The Seasonal Slump?
|
Everyone who has ever been in sales has heard it said that the
holidays are the down time of the year. That is the reason that many
businesses close for the season. Some will close for a couple of days
while others close for the entire two weeks between Christmas and New
Years Days. I have even heard of businesses closing for the entire
holiday season beginning Thanksgiving and lasting until Valentines Day.
Now that is what I call "Death Valley Days".
Do you
agree? Do you allow yourself and your business to succumb to this
mindset? Do you close down the shop and invariably end up losing
business because you believe in the seasonal slump? I beg to differ. I
believe that there is NO Seasonal Slump! OK, pick yourself back
up off the floor. Shake the wax out of your ear, you didn't hear me
wrong. I did say there is NO SEASONAL SLUMP! Bear with me for a minute
or two and I promise I will tell you why I so resolutely deny this
mindset.
How can I even begin to form those words? To begin with I
believe, as in life, time is what you make of it. If you tell yourself
it is going to be slower than molasses in January then that is what you
will get. However, if you go into the season with the intention of
making it the most profitable you have seen in decades AND you take the action to make it so it will be so!
Times
have changed. There are new rules that have taken root. This has become
the season of promotion. Now is the time to promote your product or
service in ways that have double the impact. Double the impact?
Yes double! First you send out your initial campaign via advertising or
mailing and when it is over you offer a 'second wave'. This second
promotional wave cost you nearly nothing. Make use of the addresses you
gained from the first promotional run and you can easily target
interested consumers with a discount on the item they initially showed
an interest in. Now how's that for making your advertising dollar pull
double duty? Words like 'final offer' and 'deep discount' will definitely make your interested consumer sit up and take notice.
Another
truly unique marketing opportunity that gains additional impact this
season is charity functions. I recommend that you could align yourself
with a charity. This type of marketing has even more impact on your consumer than they will admit.
This time of year news reporters are seeking out these types of
stories. When you align yourself and your business in charitable ways it
places your business in the fortunate position to allow you to get free
publicity through multiple media streams. I said allow here because you
still have to let the media know what you are up to so the story can be
picked up. I am sure you have noticed not a few large corporations take
advantage of this seasonal marketing tactic. Why shouldn't you follow
suit? What is stopping you and your business from taking advantage of
this strategy?
Are you afraid because you don't know how to write?
Hire a press release writer? Are you not sure of what to say or how to
get your press release in the hands of the media? Again, hire a press
release writer. The minimal expense you incur will be well worth the
cost if you hire a writer that has proven results. Don't be afraid to
ask for confirmation of the results from previous releases. Any good
press release writer will have at least one or two happy customers that
can share stories of being called or having their story picked up by one
news source or another.
We have just scratched the surface as to
how you can effectively market your business this holiday season. I am
sure you will agree, now is not the time to sit back but to stand up and
get noticed! Happy Holiday Marketing Days are just around the bend.
© Copyright 2006 Ginger Marks
Ginger Marks is the founder
of the DocUmeant Family of Companies,
We Make YOU Look GOOD! For more information, visit http://www.documeantdesigns.com/. Her
2010 annual edition of Holiday Marketing Guide, Your
business-marketing calendar of ideas is now available at http://www.HolidayMarketingGuide.com.
|
Tip of the Month
| |
What's Your Type?
To be effective typography needs to be: clean, clear,
appealing, and readable. Good typography can attract, engage, and keep
your viewer on your site.
Until next month... |
Subscriber Feedback
|
I definitely have found that adding new
content to our site on a regular basis is critical. That is why having my blog
directly connected to my website was a wise move, and I thank Richard
A. Marti for helping me do that. I can now blog all about health and
fitness there and do so once or twice a week. The tip to blog about topics that
will interest our readers and answer their questions is definitley very
important, I agree.
Mirdza
www.AbundantEnergyHealthclub.com
Health. Fitness. Energy.
****
I hope you are learning much and implementing the lessons learned in the WOW Ezine. If you enjoy it, why not tell your friends how to get their very own copy? I would love to hear from you how WOW Ezine has affected your business and you.
Sending in your comments guarantees you free marketing! Get your business' URL listing absolutely gratis by sending in your comments today. If you have comments or questions that you would like to see included, or even a suggestion for a topic, please contact me at ginger.marks@documeantdesigns.com with the word 'Feedback' in the subject line.
|
Classified Ads
|
 Now Available in PDF, MobiPocket & Kindle!
The 2010 Weird & Wacky Holiday Marketing Guide, Your business marketing calendar of ideas.
Available on MobiPocket, Amazon & Lulu for $19.97 http://www.HolidayMarketingGuide.com
=====
Stay in touch with your customers throughout the year with real greeting cards Consider how much greater of an impact a custom card branded with your logo and message could be. Contact DocUmeant Designs to create the card cover that will help you look professional and smart.
For more information check us out online at
http://www.DocUmeantDesigns.com or email us at info@DocUmeant.net
New customers, mention you saw this ad in the WOW
ezine and receive 10% off your first order.
=====
Pre-order your copy of the Third Edition, Presentational Skills for the Next Generation, by Ginger Marks. Available in both print and eBook format. This third edition is filled with even more presentational tips packed between the covers and still available for $19.95.
Coming soon in both print and digital versions to Amazon. To pre-order
your digital only version email me at info@DocUmeant.net today.
|
|
|
Thank you for spending a few minutes with me. I welcome your feedback and support. Until next month.
Sincerely,
Ginger Marks
DocUmeant Designs
|
|
|
