When was the last time you looked at your business' website?
I mean, really looked at it. Since you had it built, or built it yourself, have
you updated it? Are you keeping up with technology or are you convinced your
business is different and doesn't need all those bells and whistles? UK Web
hosting provider Streamline.net's
latest "Small Business Bytes Survey" has revealed some
discouraging information.
"Despite two thirds of those surveyed having had a
business website for 2 years or more, only 1 in 10 firms made updates on a
daily basis."
That is a pretty sad statistics for the small
business owner and their online presence. This means that most small business owners
aren't taking full advantage of the Internet or the opportunities it provides.
Even sadder still are these additional survey findings:
- 1 in 4 companies admit to updating their websites on a monthly basis,
- over half (54 per cent) admitted to making technical tweaks only
'infrequently,'
If you are a small business website owner, you
need to update your website with new content on a regular basis. Though you may
feel that once you get your site up and running, that is the end of your job
and now "they" will come, this is not necessarily the case. To maintain a
strong web presence you need to give the Google web bots something new to
search. Stale content is the number one worst marketing faux pas'. When was the
last time you made a content or even a technical tweak?
You don't need to update your website every day, but getting
into the habit of making frequent changes is a best practice. Even just a minor
update is better than no update at all. Don't get left in the dust of your
competition. Hire outside help, if you don't have the time or willpower to make
these revisions.
If you don't know what to change, ask your customers for
their input. Put up a survey; find out what they want to know and how your
business can help them achieve their dreams and goals. Do your own web search.
Find pertinent information you can share, learn a new technique and share some
how tos with your visitors.
If you have a blog site, start a new discussion with your
customers. Look for topics that interest them and then help them find the
answers they seek.
There are many ways to keep your content fresh and the bots
visiting your website. These are just a few that quickly come to mind. I hope
you will take advantage of this information and outwit your lazy competition!
© Copyright 2010 Ginger Marks
Ginger Marks is the founder
of the DocUmeant Family of Companies,
We Make YOU Look GOOD! For more information, visit http://www.documeantdesigns.com/. Her
2010 annual edition of Holiday Marketing Guide, Your
business-marketing calendar of ideas is now available at http://www.HolidayMarketingGuide.com.
Words of Wisdom E-newsletter will attempt to always deliver sage advice and tidbits to assist you in your business and personal growth & development. Our purpose is simple; support, encourage and supply. In an attempt to provide you with quality content and I welcome your feedback.
