Quick Links the 2010 Weird & Wacky Holiday Marketing Guide
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Now Available!
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Featured Article
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Are You Following Your Competition Over the Cliff?
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Quote of the Month
| "Every organization is
unique-the sooner we identify your organization's unique advantages, the sooner
we can begin telling the world about them." ~ Chuck Green
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Mission Statement
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Words of Wisdom E-newsletter will attempt to always deliver sage advice and tidbits to assist you in your business and personal growth & development. Our purpose is simple; support, encourage and supply. In an attempt to provide you with quality content and I welcome your feedback.
As always any tips you would like to share would be welcome additions. Email me at [email protected] with any comments, articles, or tips that you would like to see considered for inclusion.
If you would like to have a featured advertisement on this newsletter contact me as instructed above with 'AD:' in the subject line. You are always welcome to visit and leave your comments on Words of Wisdom Blog at http://gmarks.wordpress.com/.
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On A Personal Note
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Welcome back to Words of Wisdom Ezine. I find myself preparing to leave, once again, for Switzerland. Moving overseas requires preparation and determination. It comes to mind that anything you do must include these two important prerequisites.
Frequently visiting your desired goal, whether via a trip abroad or your Vision Board, is a must. Keep your eye on the prize and you will eventually get where you're going.
This month's Feature Article offers sound advice that we all need to heed; Don't follow the competition over the cliff.
I hope you find the information, as always, informative and useful. It is for you and the benefit of your company that I continue to offer this Words of Wisdom Ezine.
Wishing you a God filled day! Ginger Marks
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Are You Following Your Competition Over the Cliff?
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Discover Your Uniqueness, then Let the World Know What It Is.
I often hear business owners say, so and so is doing it, so I need to do it too. Or, "This is how we always have done it." These words make me cringe. As a business owner and designer, I relish in my ability to come up with workable solutions that bring out a business owner's uniqueness in all their design and marketing materials.
Whether you need business stationary, or a website built, keep in mind that what sets you apart from your competition is what will spur you on to success. (Yes, your business stationary is a marketing tool.)
Just because your competition is using one form or look, doesn't mean you have to use it too. If, in their marketing, they are hosting Podcasts, or using TV ads doesn't necessarily mean you have to use these mediums. Perhaps your business marketing model includes Google Ad Words, then again, maybe it doesn't. The same applies to print materials,
a web presence, giveaways, social media and every other form of
marketing mediums.
So as it is with every aspect of your business, look at what your Unique Selling Perspective (USP) is and use that information to your advantage. Use your talents and experience to come up with a new and better way of doing things. Have the competition following YOUR example, not the other way around. Don't be afraid to try something new.
This statement by Chuck Green of DesignLikes puts it all in perspective. "Follow the leader marketing
and mirror-the-competition tactics ignore that all-important fact. The best
marketing approach (we all know) is one that is invented for one specific
organization and its unique circumstances. Ideally, it even includes some
elements that competitors are not using at all."
Think about Pepsi and Coke. They have similar products, yet their marketing and even their logos are unique. While one company's marketing is youth oriented (The Pepsi Generation) the other focuses on taste, (the Real Thing). So too, you must find your USP and use the tools at your disposal that will best share that information with your customers.
� Copyright 2010 Ginger Marks Ginger Marks is the founder
of the DocUmeant Family of Companies,
We Make YOU Look GOOD! For more information, visit http://www.documeantdesigns.com/. Her
2010 annual edition of Holiday Marketing Guide, Your
business-marketing calendar of ideas is now available at http://www.HolidayMarketingGuide.com.
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Tip of the Month
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Good Design
"Good ideas turn into
good designs fairly quickly. If you catch yourself fiddling too much with
colors, borders, and treatments to bring a design together, chances are the
problem lies somewhere deeper." Ryan Singer
Until next month... |
Subscriber Feedback
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Yes, I totally agree. Our
communications must be note-worthy - not just chit-chat. What we
communicate will be read by the kind of people that want to
attract and connect with us.
Mirdza www.AbundantEnergyHealthclub.com Health. Fitness. Energy.
I hope you are learning much and implementing the lessons learned in the WOW Ezine. If you enjoy it, why not tell your friends how to get their very own copy? I would love to hear from you how WOW Ezine has affected your business and you.
Sending in your comments guarantees you free marketing! Get your business' URL listing absolutely gratis by sending in your comments today. If you have comments or questions that you would like to see included, or even a suggestion for a topic, please contact me at [email protected] with the word 'Feedback' in the subject line.
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Classified Ads
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Now Available in PDF, MobiPocket & Kindle!
The 2010 Weird & Wacky Holiday Marketing Guide, Your business marketing calendar of ideas.
Available on MobiPocket, Amazon & Lulu for $19.97 http://www.HolidayMarketingGuide.com
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For more information check us out online at http://www.DocUmeantDesigns.com or email us at [email protected]
New customers, mention you saw this ad in the WOW ezine and receive 10% off your first order.
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Pre-order your copy of the Third Edition, Presentational Skills for the Next Generation, by Ginger Marks. Available in both print and eBook format. This third edition is filled with even more presentational tips packed between the covers and still available for $19.95.
Coming soon in both print and digital versions to Amazon. To pre-order your digital only version email me at [email protected] today.
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Thank you for spending a few minutes with me. I welcome your feedback and support. Until next month.
Sincerely,
Ginger Marks
DocUmeant Designs
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