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the 2010 Weird & Wacky Holiday Marketing Guide
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Featured Article
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What Kind of Tree Did You Plant?
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Quote of the Month
| "Here's a stubborn truth on which you can bet: The harder you work, the luckier you get." - L.J. Huber
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Mission Statement
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 Words of Wisdom E-newsletter will attempt to always deliver sage advice and tidbits to assist you in your business and personal growth & development. Our purpose is simple; support, encourage and supply. In an attempt to provide you with quality content and I welcome your feedback.
As always any tips you would like to share would be welcome
additions. Email me at ginger.marks@documeantdesigns.com with any comments, articles, or tips that you would like to see considered for inclusion.
If you would like to have a featured advertisement on this
newsletter contact me as instructed above with
'AD:' in the subject line. You are always welcome to visit
and leave your comments on Words of Wisdom Blog at
http://gmarks.wordpress.com/.
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On A Personal Note
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Welcome back to Words of Wisdom Ezine. This month I am preparing, once again, for my annual sojourn to Switzerland. As I make my list and check off items on it I began wondering if this ezine is important to you. Are you really reading it? Are you finding it valuable? I certainly hope you are putting the information you learn to profitable use. If you are, it would be great to hear from you; and it would be even better to see you pass it along to your friends and family. I would love to hear from you.
This year, once again, I am on the committee to plan for the Mother's Day event at my church. We decided to go with "Grow Where You Are Planted" for our theme. What did your local group decide to do to celebrate your Mother's special day? I think I am going to make something called "Dirt Dessert." It is rather cute, with silk flowers coming out. One time when I shared it with a group of ladies, one, who was a florist, was appalled that I would stick fake flowers in such beautifully healthy 'dirt'. LOL. If you want the recipe, I will be happy to share.
I hope you find the information, as always, informative and useful. It is for you and the benefit of your company that I continue to offer this Words of Wisdom Ezine.
Wishing you a God filled day!
Ginger Marks
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What Kind of Tree Did You Plant?
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This morning, as I was walking around the lake near my home,
during  my daily exercise time, I began to notice the trees. There were tall,
stately oaks and scrawny palms. Some of the trees had dual trucks as if two had
been planted in the same hole. The palms are what caught my eye.
What I saw got me to thinking about how we grow our
businesses. Not only are there palm trees that grow into from a tall, skinny
trunk with thin branches, there are also those that spread into branches at the
base. Then another type of palm grows a solid base and then branches out thick
and full.
Just like those palms, we all have the same opportunity to
grow our businesses. How we plan determines the eventual growth and success we
obtain. Some business owners go it alone with no forethought or planning. These
are most like the quick growing, tall, thin, sable palm producing only minimal
growth at the top. These business owners continue to do all their business
themselves, never even hiring an assistant or Virtual Assistant to alleviate
some of the mundane tasks.
Then there are the palms that grow immediately into multiple
leaves at their base. These business owners I liken to the saw palmetto with
its medium growth rate, they are the most common of all palms. These owners take
the time to think through their business plan and then invest just enough
resources to develop a good economic and product base. Each year they repeat
their successful actions, but fail to diversify. Therefore, they function on a
viable, but stagnant base.
Those palms, which were planted so near to each other as to
share a common trunk, are like the business owner who partners with another.
While they share the workload, they too often grow in opposite directions.
Often they even end up parting ways.
 Finally, we have the beautiful, pineapple palm. With slow,
steady growth each year, it gets fuller and stronger. It has a huge, solid
healthy base with lush branches, which spread out from that support. With the
passage of time, this palm begins to grow a beautiful fruit shape. Like this
palm are those who create a sound business plan, learn about their business,
and get the necessary financial backing in place before planning the seeds of
their business.
This solid planning results in a business that seems to grow
itself. Unlike the single-I
have to do it all myself or it won't get done properly-business owner, they are not afraid of their
competition. Not only are they not afraid, but they find ways to work together.
While developing their business they realize that in order
to succeed they must be willing to work with others. They hire those that not
will enhance their already healthy business. This helps them to free up their
time so that they can continue to expand their business. As they diversify and
form joint ventures with others who have a slightly different skill set, they
experience a completely new level of success and can offer additional services
to their customers and clients.
Because they took the time to develop a solid business plan
and their continued commitment, the fruit of their labor is realized. However,
it is because of their willingness to let go and to diversify that they
flourish.
So,
think about where you want your business to take you and the success you wish
to achieve. When the timing is right and your business has grown as much as you
can take it on your own, consider how you can reach out, and with the
assistance of others, accomplish phenomenal growth.
© 2010 Ginger Marks
Ginger Marks is the author of the 2009 & 2010 Weird
& Wacky Holiday Marketing Guide, your business-marketing calendar of ideas
available at http://www.HolidayMarketingGuide.com
in eBook and quarterly re-brandable booklets. To find out more about the
WINning Sisters visit our website at http://www.WINningSisters.org.
Feel free to join us for the weekly chats hosted on Skype on Wednesdays
12:30-1:30 p.m. EST. To learn more about Ginger and her businesses visit http://www.DocUmeant.net or http://www.DocUmeantDesigns.com.
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Tip of the Month
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5 Tips for Using Colleges and Universities to Help Your Business
Volunteer your company to be a business school case study. You'll
learn much about your company in the process and get good ideas for the
future.
Obtain management and technical assistance from one of more than 50
Small Business Development Centers. Check the U.S. Small Business
Administration web site at www.sba.gov for locations.
Participate in special programs. Many colleges and universities
sponsor venture capital forums, entrepreneurship centers and family
business programs.
Work with the business school to offer internships to graduate students.
Find out what expertise is on a business school's staff. You may
find just the right person to hire as a consultant or serve on your
board.
Brought to you by SCORE, America's small business mentors, at www.score.org. Ask SCORE
Until next month...
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I hope you are learning much and implementing the lessons learned in the WOW Ezine. If you enjoy it, why not tell your friends how to get their very own copy? I would love to hear from you how WOW Ezine has affected your business and you.
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Classified Ads
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 Now Available in PDF, MobiPocket & Kindle!
The 2010 Weird & Wacky Holiday Marketing Guide, Your business marketing calendar of ideas.
Available on MobiPocket, Amazon & Lulu for $19.97 http://www.HolidayMarketingGuide.com
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Thank you for spending a few minutes with me. I welcome your feedback and support. Until next month.
Sincerely,
Ginger Marks
DocUmeant Designs
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