Quick Links the 2009 Weird & Wacky Holiday Marketing Guide
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Now Available!
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Featured Article
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Get Into Them, Part I
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Quote of the Month
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"Those who wish to transform the world must be able to transform themselves." ~ Konrad Heiden
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Mission Statement
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Words of Wisdom E-newsletter will attempt to always deliver sage advice and tidbits to assist you in your business and personal growth & development. Our purpose is simple; support, encourage and supply. In an attempt to provide you with quality content and I welcome your feedback.
As always any tips you would like to share would be welcome additions. Email me at [email protected] with any comments, articles, or tips that you would like to see considered for inclusion.
If you would like to have a featured advertisement on this newsletter contact me as instructed above with 'AD:' in the subject line. You are always welcome to visit and leave your comments on Words of Wisdom Blog at http://gmarks.wordpress.com/.
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On A Personal Note
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Welcome back to another edition of W.O.W. ezine. This month things have been humming right along. Life has taken many twists and turns. Nevertheless, business must be taken care of and family time must be taken.
Early on in the month I learned that my brother, David, was hit by a tree. Now, I know you are probably thinking, ya, right. But, he really was. Seems he was cutting down a limb and it crashed into his right side while he was coming down the ladder. He crushed his right side and was in ICU for a couple of weeks and is now home recovering. Surgery to repair an immobile arm is pending and bills are coming in.
So, I am thinking maybe to put together a benefit conference. Bring together some gurus to share their expertise to help Dave out. What do you think? Would you attend?
Anyway, on to this month's business success article. I hope you will gain some insight in part one of 'Get Into Them."
Wishing you a God filled day! Ginger Marks
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Get Into Them, Part I
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Everyday new businesses start and fail. Some hang in there
by-a-thread, while others grow and flourish. Today's economic conditions may
have some bearing on your business, so to blame it for your business lags or
failures if far too easy. No matter what the economy's condition, people still
have wants and needs. Those of us who realize that fact early are apt to
weather the economic storm. Bottom line, your product or service is still in
demand. You just need to find the right audience and focus on them.
The first step to accomplishing this is to realize that, "it's not all about YOU!-it's about
THEM!" It's about their wants and needs, their likes and dislikes. Until you
realize and embrace that fact you will never see the growth you so earnestly
seek.
"Get into them!" In order to do that, you must first
identify just 'who' is 'them'. This group is known as your specific, targeted, niche' market. I know you've heard that term before. There's a
very good reason for that. When you know 'who' you're marketing to you will be
enabled to give them the information they need to buy. You have to show and
tell them why it's important for them to make that transition between looking
and buying. If you don't know who 'they' are, and what they want or need, how
can you ever expect them to understand how you can help them?
Once you know who your target market encompasses, your next
step is to learn all you can about them, their wants and needs. Armed with this
information and the knowledge of your product or service, you will easily be
able to find their need and which 'feature' of your offering is most beneficial
to them. Remember, people don't buy features, they buy benefits.
Now, look at the 'features' you have to offer and consider
carefully how they will benefit your potential customer. Your customers are
looking for one or more basic benefits, and if you can meet their need, you can
be sure they will buy.
What are those basic needs? These five basic needs are categorized as physiological,
safety, belongingness, social, esteem, and self-actualization and equate in
selling to:
- Need
- Greed
- Fear
- Pleasure
- Vanity
- Impulse
- Fatigue
Taking the time to figure out how what you have to offer can
impact your customer in one of these ways. When you take that one important
step you will readily know how to share your offering in a way that will cause
them to not only listen but to eventually buy.
Join us next month for Part II when we will delve into these
seven areas.
�2009 Ginger Marks www.DocUmeantDesigns.com www.DocUmeant.net www.HolidayMarketingGuide.com
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A/V Tip of the Month
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You've asked for it, so here it is once again. November's Tip can be found here...
http://www.YouTube.com/watch?v=h0c2GknlowBU
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Subscriber Feedback
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Words of Wisdom for sure. So great
to be connected again.
The video is super, you go girl
!
Bea Kunz
Sage Hill
Farms
http://www.sagehillfarmsandvintagestore.com
http://beasbeatitudes.blogspot.com
931-438-8328
I hope you are learning much and implementing the lessons learned in the WOW Ezine. If you enjoy it, why not tell your friends how to get their very own copy? I would love to hear from you how WOW Ezine has affected your business and you.
Sending in your comments guarantees you free marketing! Get your business' URL listing absolutely gratis by sending in your comments today. If you have comments or questions that you would like to see included, or even a suggestion for a topic, please contact me at [email protected] with the word 'Feedback' in the subject line.
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Classified Ads
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Pre-order your copy of the Third Edition, Presentational Skills for the Next Generation, by Ginger Marks. Available in both print and eBook format. This third edition is filled with even more presentational tips packed between the covers and still available for $19.95.
Coming soon in both print and digital versions to Amazon. To pre-order your digital only version email me at [email protected] today.
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Thank you for spending a few minutes with me. I welcome your feedback and support. Until next month.
Sincerely,
Ginger Marks
DocUmeant Designs
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