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Quote of the Month
Mission Statement
On A Personal Note
Tip for Success
Subscriber Feedback
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Featured Article
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Get Into Them, Part I
WOW eNewsletter
Nov 2009
Greetings!

I hope you enjoy this eZine provided by DocUmeant.net and DocUmeantDesigns.com. We stand by our tagline: We Make YOU Look GOOD!
Quote of the Month

"Those who wish to transform the world must be able to transform themselves." ~ Konrad Heiden
Mission Statement
It Happened by Design - Kathy ThomasWords of Wisdom E-newsletter will attempt to always deliver sage advice and tidbits to assist you in your business and personal growth & development. Our purpose is simple; support, encourage and supply.  In an attempt to provide you with quality content and I welcome your feedback.

As always any tips you would like to share would be welcome
additions. Email me at [email protected] with any comments, articles, or tips that you would like to see considered for inclusion.

If you would like to have a featured advertisement on this
newsletter contact me as instructed above with
'AD:' in the subject line. You are always welcome to visit
and leave your comments on Words of Wisdom Blog at
http://gmarks.wordpress.com/.
On A Personal Note

Welcome back to another edition of W.O.W. ezine. This month things have been humming right along. Life has taken many twists and turns. Nevertheless, business must be taken care of and family time must be taken.

Early on in the month I learned that my brother, David, was hit by a tree. Now, I know you are probably thinking, ya, right. But, he really was. Seems he was cutting down a limb and it crashed into his right side while he was coming down the ladder. He crushed his right side and was in ICU for a couple of weeks and is now home recovering. Surgery to repair an immobile arm is pending and bills are coming in.

So, I am thinking maybe to put together a benefit conference. Bring together some gurus to share their expertise to help Dave out. What do you think? Would you attend?

Anyway, on to this month's business success article. I hope you will gain some insight in part one of 'Get Into Them."


Wishing you a God filled day!
Ginger Marks
Get Into Them, Part I

Everyday new businesses start and fail. Some hang in there All Star Logoby-a-thread, while others grow and flourish. Today's economic conditions may have some bearing on your business, so to blame it for your business lags or failures if far too easy. No matter what the economy's condition, people still have wants and needs. Those of us who realize that fact early are apt to weather the economic storm. Bottom line, your product or service is still in demand. You just need to find the right audience and focus on them.

The first step to accomplishing this is to realize that, "it's not all about YOU!-it's about THEM!" It's about their wants and needs, their likes and dislikes. Until you realize and embrace that fact you will never see the growth you so earnestly seek.

"Get into them!" In order to do that, you must first identify just 'who' is 'them'. This group is known as your specific, targeted, niche' market. I know you've heard that term before. There's a very good reason for that. When you know 'who' you're marketing to you will be enabled to give them the information they need to buy. You have to show and tell them why it's important for them to make that transition between looking and buying. If you don't know who 'they' are, and what they want or need, how can you ever expect them to understand how you can help them?

Once you know who your target market encompasses, your next step is to learn all you can about them, their wants and needs. Armed with this information and the knowledge of your product or service, you will easily be able to find their need and which 'feature' of your offering is most beneficial to them. Remember, people don't buy features, they buy benefits.

Now, look at the 'features' you have to offer and consider carefully how they will benefit your potential customer. Your customers are looking for one or more basic benefits, and if you can meet their need, you can be sure they will buy.

What are those basic needs? These five basic needs are categorized as physiological, safety, belongingness, social, esteem, and self-actualization and equate in selling to:
  1. Need
  2. Greed
  3. Fear
  4. Pleasure
  5. Vanity
  6. Impulse
  7. Fatigue
Taking the time to figure out how what you have to offer can impact your customer in one of these ways. When you take that one important step you will readily know how to share your offering in a way that will cause them to not only listen but to eventually buy.
Join us next month for Part II when we will delve into these seven areas.



�2009 Ginger Marks
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www.HolidayMarketingGuide.com
A/V Tip of the Month
You've asked for it, so here it is once again.
November's Tip can be found here...

http://www.YouTube.com/watch?v=h0c2GknlowBU
Subscriber Feedback
Words of Wisdom for sure. So great to be connected again.
 
The video is super, you go girl ! 
 
Bea Kunz
Sage Hill Farms
http://www.sagehillfarmsandvintagestore.com
http://beasbeatitudes.blogspot.com
931-438-8328



I hope you are learning much and implementing the lessons learned in the WOW Ezine. If you enjoy it, why not tell your friends how to get their very own copy? I would love to hear from you how WOW Ezine has affected your business and you.
 

Sending in your comments guarantees you free marketing! Get your business' URL listing absolutely gratis by sending in your comments today. If you have comments or questions that you would like to see included, or even a suggestion for a topic, please contact me at [email protected] with the word 'Feedback' in the subject line.
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Thank you for spending a few minutes with me. I welcome your feedback and support. Until next month.
 
Sincerely,
 

Ginger Marks
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