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the 2009 Weird & Wacky Holiday Marketing Guide
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Now Available!
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Featured Article
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Your Business' Best Kept Secret Weapon
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Quote of the Month
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"Aim high but stay on the level" ~ anon
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Mission Statement
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 Words of Wisdom E-newsletter will attempt to always deliver sage advice and tidbits to assist you in your business and personal growth & development. Our purpose is simple; support, encourage and supply. In an attempt to provide you with quality content and I welcome your feedback.
As always any tips you would like to share would be welcome
additions. Email me at ginger.marks@documeantdesigns.com with any comments, articles, or tips that you would like to see considered for inclusion.
If you would like to have a featured advertisement on this
newsletter contact me as instructed above with
'AD:' in the subject line. You are always welcome to visit
and leave your comments on Words of Wisdom Blog at
http://gmarks.wordpress.com/.
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On A Personal Note
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Welcome back to another edition of W.O.W. ezine. This month I have been busily working, as always. While attempting to revisit old friends on networks I used to have time for and enjoy, I have found that squeezing work and pleasure in have left me rethinking where my priorities lie. All work and no play makes Ginger a dullard (and stresses her out too).
So, for those of you who have missed seeing me on your networks look for me to pop in, irregularly, but I will be there.
This month's feature article reveals your business's best kept secret weapon. We all know how important YOU are to your business, but you may have forgotten how important this weapon is to your future successes.
I hope you will enjoy and learn at least one valuable lesson and put it into practice in your business.
Wishing you a God filled day!
Ginger Marks
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Your Business' Best Kept Secret Weapon
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We all know that in any given group ten
percent are the active members who keep things together. But, what does this mean to a business owner? It equates to your bottom line being sustained
by ten percent of your client base. Sure
you will generate income from all your customers or they wouldn't be your
customers. However, repeat purchases are
made by a select few.
We have also heard that retaining a
customer is more profitable than acquiring one , because a loyal customer is
easier to market to and less costly. On
an average a business owner will spend six to seven times as much to gain a new
customer than to reinvigorate a current one.
What these statistics say to me is that
staying in constant contact with your existing client base is a 'must-do' for
any savvy business owner. The easiest,
and most cost effective, way to do that is to use an autoresponder. An autoresponder is your business' best kept
secret arsenal.
For those of you who are unfamiliar with
auto responders let me explain briefly what they are and how they work. An autoresponder is a means of setting up
notices to b e delivered on a set schedule to your mailing list. This may be in response to an event, such as purchasing
a product ore service from you or even just signing up for your company
newsletter. You do have one of those,
right? If not, I highly recommend you
start one.
There are numerous providers of
autoresponder software. However, I won't
get into those in this article. Check into the available sources and choose the
one that is right for you and your business.
As you can see this is an excellent
marketing tool. With them you can send
out sales letters, confirm receipt of a customer's e-mail or order, and even
follow-up with past customers. Then there
are always customer surveys to consider.
The best part is you "set-it-and-forget-it!" This allows you to stay in communication with
your client base while leaving you free to grow your business, rather than
running it.
Here's some quick ideas on how you can use
your autoresponder to stay in touch with your client base.
- Confirm a
subscription or purchase
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Send a
thank you note
- Offer an
incentive to 'come back'
- Send out
a discount voucher
- Remind
them of an upcoming event or sale
- Send a
short survey
- Ask for
feedback on a product or service
- Offer a
helpful tip on product usage
- Send a
tracking information on products they have ordered
- Set up a
FAQ e-mail and give them a way to contact you if they have a question that
has not been addressed in your FAQ
I could go on and on but by now I am sure
you can see just how beneficial an autoresponder can be to the livelihood of
your thriving business. Once you begin
using your autoresponder you will be amazed how easy it is generate additional
income, just by sending follow-up promotions.
©2009 Ginger Marks
www.DocUmeantDesigns.com
www.DocUmeant.net
www.HolidayMarketingGuide.com
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A/V Tip of the Month
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Last month I changed things up a bit by adding A/V to the Tip of the Month. I received such positive feedback that I have decided no matter how 'ugly' I feel in front of the camera that I would continue until you all holler, "STOP!"
That being said October's Tip can be found here...
http://www.youtube.com/watch?v=WNTuIELapDc
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Subscriber Feedback
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I just watched your very first video message on YOUTUBE and
I think it is very brave of you to step out of your comfort zone and get in
front of the camera. I am not that far yet. Great job. Not
only because hearing you say things will stick with me longer then reading
things, but to SEE you is wonderful ;-)
Yvonne Bisk
Levittown, NY
https://www.youngliving.org/hoyo888
Thanks Ginger, as usual a great edition of WOW.
I would like to thank you for the e-newsletter it as been inspiring me, and taking me towards venturing into my own
business--away from being employed and being self employed/an employer.
I will always be grateful to
receive your inspirational words, and more so your advice on entrepreneurial techniques.
Thanks,
Wilson Chumba
Hello my dear friend,
How are you? Keeping busy I see. Love the newsletter and LOVE your video. Awesome!
Just thought I'd check in. Hope you're having an awesome day!
Mika
http://michellerosado.com/
I hope you are learning much and implementing the lessons learned in the WOW Ezine. If you enjoy it, why not tell your friends how to get their very own copy? I would love to hear from you how WOW Ezine has affected your business and you.
If you have comments or questions that you would like to see included please contact me at info@documeant.net with the word 'Feedback' in the subject line.
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Pre-order your copy of the Third Edition, Presentational Skills for the Next Generation, by Ginger Marks. Available in both print and eBook format. This third edition is filled with even more presentational tips packed between the covers and still available for $19.95.
Coming soon in both print and digital versions to Amazon. To pre-order
your digital only version email me at info@DocUmeant.net today.
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Thank you for spending a few minutes with me. I welcome your feedback and support. Until next month.
Sincerely,
Ginger Marks
DocUmeant Designs
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