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the 2009 Weird & Wacky Holiday Marketing Guide
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Featured Article
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The Science of Marketing
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Greetings!
I hope you enjoy this eZine provided by DocUmeant.net
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Quote of the Month
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In honor of my trip abroad I share this quote.
I once heard a Californian student in Heidelberg say, in one of his calmest moods, that he would rather decline two drinks than one German adjective ~ Mark Twain: A Tramp Abroad (1880)
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Mission Statement
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 Words of Wisdom E-newsletter will attempt to always deliver sage advice and tidbits to assist you in your business and personal growth & development. Our purpose is simple; support, encourage and supply. In an attempt to provide you with quality content and I welcome your feedback.
As always any tips you would like to share would be welcome
additions. Email me at info@documeant.net with any comments,
articles, or tips that you would like to see considered for
inclusion.
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and leave your comments on Words of Wisdom Blog at
http://gmarks.wordpress.com/.
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Editorial
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Welcome back to another edition of W.O.W. ezine. As you are reading this I am in the last days of my Switzerland WWOOF.org adventure. I am looking forward to telling you all about the things that I have encountered.
This month we will investigate the Science of Marketing. So much has changed in the last decade and there is much to be learned. I hope you enjoy reading as much as I did researching this topic.
Wishing you a God filled day!
Ginger Marks
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The Science of Marketing
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Fundamental marketing concepts, as well as marketing as a
discipline, have evolved into a whole new group of ideas. Micro-marketing,
maxi-marketing, database marketing, new marketing, wrap-around marketing,
value-added marketing, relationship marketing and neo-marketing are but a few
of today's marketing options. The very fact that there are so many off-shoots,
illustrates and illuminates the eventual disintegration of the science of
marketing as we know it.
In decades past it was absolutely imperative to consider
your customer orientation in order to hone in on your local market.
However,
today's over-informed, over-stressed, contemporary market has expanded into a
new horizon, the Internet-a worldwide audience.
Consider the fact that exchange value is now based on
customer use and loyalty to a product or brand. This is contrary to the opinion
that exchange value is completely based on the 'point-of-sale'. Therefore today
we must emphasize on the customer experience.
Traditional theory tells us that segmentation, targeting and
position are how to identify customers. Yet, demographics alone is no longer
the whole picture, you must also consider how your customer reacts.
Recently I listened attentively as a very young, Jonah
Lehrer explained how the brain works and what stimulates us to make the leap
from uninterested browser to customer status. Jonah asks, "How do we decide?"
In his new book, "How We Decide," he answers this question. His answer, "The
sum of our desires and preferences are largely centered in the unconscious,
which actually drives your behavior and shapes what you do, unbeknownst to you.
Most of the time," Lehrer further explains, "your customer's emotions drive what they do."
To better understand who your customer is and what spurs
them to buy, try looking deeper. Analyze and quantify, if not qualify, your
target market. Consider polling their opinions, whether they purchase your
products or services or not.
If your business has grown past the niche' or segmented
market you may be ready to grow faster with the mass-marketing techniques
available through purchased lists or online marketing techniques such as tribal
marketing, cross-marketing, email marketing, and yes, even RSS feeds to name just
a few. Now, you may also want to consider affiliate marketing or 'many-to-many'
marketing to use and 'old-school' term.
The bottom line, marketing as a whole has evolved since the
advent of the computer and marketing techniques have expanded past the
traditional 'old-school'. The Internet has evolved and expanded the very basic
methods once thought all-encompassing.
Yes, use the Internet to market to a wider audience, but
more importantly, use it to brand your
business in the minds of your customers and create a loyal customer base
for life.
©2009 Ginger Marks
www.DocUmeantDesigns.com
www.DocUmeant.net
www.HolidayMarketingGuide.com
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Tip for Success...
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No single marketing effort works all the time for every business, so rotate several marketing tactics and vary your approach.
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Subscriber Feedback
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May 2009 Issue
Hi Ginger
As always, this issue of
WOW is packed with real usable information.
Have fun wherever you are
at the moment.
You and Switzerland are
becoming good friends-how delightful~
Bea Kunz
SageHill Farms
http://www.sagehillfarmsandvintagestore.com
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I hope you are learning much and implementing the lessons learned in the WOW Ezine. If you enjoy it, why not tell your friends how to get their very own copy? I would love to hear from you how WOW Ezine has affected your business and you.
If you have comments or questions that you would like to see included please contact me at info@documeant.net with the word 'Feedback' in the subject line.
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Thank you for spending a few minutes with me. I welcome your feedback and support. Until next month.
Sincerely,
Ginger Marks
DocUmeant Designs
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