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the 2009 Weird & Wacky Holiday Marketing Guide
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Now Available!
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Featured Article
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Teleseminar Secrets
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Greetings!
I hope you enjoy this eZine provided by DocUmeant.net
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Quote of the Month
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What I do today is important because I am exchanging a day of my life for it.
~ Unknown |
Mission Statement
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 Words of Wisdom E-newsletter will attempt to always deliver sage advice and tidbits to assist you in your business and personal growth & development. Our purpose is simple; support, encourage and supply. In an attempt to provide you with quality content and I welcome your feedback.
As always any tips you would like to share would be welcome
additions. Email me at info@documeant.net with any comments,
articles, or tips that you would like to see considered for
inclusion.
If you would like to have a featured advertisement on this
newsletter contact me as instructed above with
'AD:' in the subject line. You are always welcome to visit
and leave your comments on Words of Wisdom Blog at
http://gmarks.wordpress.com/.
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Editorial
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Welcome back to another edition of W.O.W. ezine. As you are reading this I am in Switzerland on my second WWOOF.org adventure.
I know some of you have been reading on my blog about my previous adventure and enjoying some of the photos that my photographer husband, Philip, took while we were there. Funny thing is, I haven't finished posting that adventure and now I am off on a second one. I'll try to get that trip to you as soon as I can and then post this one as it goes along. No promises though. I've never been called the "Blog Queen" and for good reason. :D
We all are focused to grow our businesses. Marketing tools such as podcasts, social media, and teleseminars are fast becoming viable tools to expand our reach. So, this month, our feature article will expound on teleseminars with the hopes that you will put this doable tool to good use very soon.
Any heck, if I can do a teleseminar/podcast while traveling abroad, you can certainly do one from your place of business. Yes, WBO Radio interviewed me for their show just days after I arrived in Zurich, Switzerland. You may still be able to get a copy.
Wishing you a God filled day!
Ginger Marks
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Teleseminar Secrets
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Teleseminars are fast becoming a viable tool for marketing our businesses offline. Many of us are finding that working our business online is good but adding the offline component adds that extra oomph that online alone fails to provide.
There are many ways to market your business offline such as print ads, attending seminars and direct mail. However, by far the least expensive way to market your business is through teleseminars.
Not only do they allow you to grow your customer base, but you can also create resale products.
One simple idea to turn your teleseminar into a product is through transcripts. These are typed copies of your teleseminar that contain information that others want and need to know.
Another simple idea is to hold your teleseminar with just a small group of folks. Have them ask you questions about your business that are commonly asked of you. Questions that when you meet up with others, when they ask you about what you do, you routinely have to answer. Then create a CD and hand it out like a business card or simply sell it!
Now that you have a couple of ideas, let's talk about the five mistakes most newbie teleseminar hosts make.
- Not starting on time
- No mute control
- Failing to record the call
- No call to action
- Selling before adding value
Avoid these common mistakes and you will be ahead of the game.
Number one, not starting on time, can equate to lack of trust to your participants. Remember, their time is valuable too!
Number two, the problems are obvious. Know how to use your service before you host your call. If you are using it for the first time, go through their training, if they offer it, or do a test call.
Number three, failing to record the call, will cost you money in the long run. We have just briefly touched on a couple of examples on how you can profit from teleseminars. That is just the proverbial surface.
Number four, no call to action. Use every opportunity to clearly state what you want your listeners to take action on or they won't take any action. However, be careful about number five...
Number five, selling before adding value. Always provide valuable content. Show your expertice. Remember, you may not feel like a 'guru', but you are to someone. Then after you have proven your credibility you will find your listeners, when given clear action steps, will take the desired action.
It's all about building relationships. So be natural. Speak like you are speaking with friends. Add a touch of enthusiasm and you will have more fun and so will your listeners.
I hope I have opened the door to a new tool that you will put into your marketing arsenal. If you have questions or concerns, I hope you will voice them and I'll be sure to share them next month in our Subscriber Feedback section.
©2009 Ginger Marks
www.DocUmeantDesigns.com
www.DocUmeant.net
www.HolidayMarketingGuide.com
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Tip for Success...
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5 Tips to Jump Start a New Business
by Christine Banning, SCORE VP Corporate Relations
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Create a brand. Spend a little money to create a professional logo, business card and stationery. Present a professional image.
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Ramp up Online. Make creating a Web site a top
priority. A Web site is today's calling card. You really shouldn't do
without one. Give people a place to go to learn about your business.
- Make Your First Sale. This is key. Get that first
sale even if it's friends or family at a discounted rate. This counts
as getting started, so go for it.
- Promote Testimonials. Get testimonials from your first sales. Start building credibility for your business from day one.
- Build Buzz. Be creative. Look for a special
promotion, big event, email campaign or something out of the norm for
your business to get people talking about you, your product or service.
Brought to you by SCORE "Counselors to America's Small Business."
Ask SCORE
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Subscriber Feedback
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Mar 2009 Issue
No comments received
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I hope you are learning much and implementing the lessons learned in the WOW Ezine. If you enjoy it, why not tell your friends how to get their very own copy? I would love to hear from you how WOW Ezine has affected your business and you.
If you have comments or questions that you would like to see included please contact me at info@documeant.net with the word 'Feedback' in the subject line.
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 It's Finally Here!
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Thank you for spending a few minutes with me. I welcome your feedback and support. Until next month.
Sincerely,
Ginger Marks
DocUmeant Designs
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