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the 2009 Weird & Wacky Holiday Marketing Guide
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Featured Article
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Get More Sales With These 5 Proven Headlines
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Greetings!
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Quote of the Month
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Any enterprise in built by wise planning, becomes strong through common sense, and profits wonderfully by keeping abreast of the facts.
~ Solomon (Prov. 24:3,4)
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Mission Statement
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 Words of Wisdom E-newsletter will attempt to always deliver sage advice and tidbits to assist you in your business and personal growth & development. Our purpose is simple; support, encourage and supply. In an attempt to provide you with quality content and I welcome your feedback.
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Editorial
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Welcome back to another edition of W.O.W. ezine. This month we are focusing on marketing and specifically your headline. Without a compelling headline your reader will pass on by.
Whether it is the opening paragraph of a book or an article title, an advertisement or the opening of a full fledged presentation. Get it right and half the battle is over.
Read on to find out the five 'best practices' in headline development that top advertising agencies employ each and every time they create an ad.
Wishing you a God filled day!
Ginger Marks
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"Get
More Sales With These 5 Proven Headlines"
by Ali Brown
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In
the world of marketing, your first impression -- your headline -- can lead to
either sales success ... or failure.
It's important to realize that headlines work best when
they appeal to your reader's interests (not yours). And not only can they *grab
attention*, they can also make your message easy to read, convey your main
selling points, and lead your customer to a sale.
Over the years copywriting pros have used several headline
formulas that always work well. Here are my fab five:
1. The Question: "Are You Worried About Your Financial
Future?"
A question headline automatically gets your readers
involved in your message, because they answer it in their minds. Many people
will read further into your letter, ad, or Web site copy just to find out what
answer or solution you provide. Again, make sure the question focuses on the
reader's interest, not yours. A bad example would be: "Do You Know What New Product We've Created This
Year?" (No one cares but you!)
2. The How-to: "How to Get Thinner Thighs in 30
Days."
How-to headlines work very well, because people love
information that shows them how to do something. (Thousands of book titles
begin with "How to....") Think of the benefits your product/service offers and then try creating some "how
to" headlines.
3. The Testimonial: "Jane Smith's Consulting Is Pure
Magic -- Our Sales Have Increased by 30%!"
Why not let your clients do the selling for you? Their
commendations can go a long way in convincing others to use your services. Tip:
To appear credible, always include your clients' full names and the cities they
live in.
4. The Command: "Boost Your Business Today!"
Turn your most important benefit into a commanding
headline, such as "Make More Time for Your Family," "Look
Younger Instantly!" and "Get 7 New Clients This Month." (By the
way, throwing a number into your headline is another good tactic. And readers seem to
like odd numbers as opposed to even.)
5. The News: "Introducing Our New 'Rest-Assured' Tax
Service!"
Caution: This only works if you truly have something big to
announce that is of interest to the reader. (Something that will make her life
or business better.) Don't try to make news out of something that's not.
Once your readers know you have something they're
interested in, they'll take the time to read your entire article, brochure,
letter, ad, e-zine, or Web page. So put some TLC into creating headlines that
entice!
© 2002-2009 Alexandria Brown International Inc.
Online entrepreneur Ali Brown publishes the award-winning 'Highlights on
Marketing & Success' weekly ezine with 36,000+ subscribers. If you're ready
to jump-start your marketing, make more money, and have more fun in your small
business, get your FREE tips now at www.AliBrown.com
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Tip for Success...
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This month's Tip for Success ... "It's all in how you say it. Make your headline or article title compelling. Otherwise you risk losing the attention of your reader." ~ Ginger Marks
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Subscriber Feedback
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Mar 2009 Issue
No comments received
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I hope you are learning much and implementing the lessons learned in the WOW Ezine. If you enjoy it, why not tell your friends how to get their very own copy? I would love to hear from you how WOW Ezine has affected your business and you.
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The 2009 Weird & Wacky Holiday Marketing Guide Your business marketing calendar of ideas - by Ginger Marks
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Thank you for spending a few minutes with me. I welcome your feedback and support. Until next month.
Sincerely,
Ginger Marks
DocUmeant Designs
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