Following our expansion success in the first quarter of last year, we hired a public relations firm in Bremen, Germany to conduct a survey of Salland's worldwide stakeholders to determine the corporate image we wanted to project to our customers as we approach our 20th year in business. The process involved a study of what makes us tick and what our values are starting with our employees. The goal was to insure that our new image was an authentic representation of who we are.

The process allowed us to merge three companies under a common vision and mission. From this, we also developed our list of core values. Our triangular logo was developed based upon two sets of variables. First, we have three lines of business: instruments, software and applications. Second, our employees converged on three strong focal points: (1) we value knowledge, expertise and intelligence, (2) we treat our customers and employee with the highest integrity, and (3) we enjoy the interaction required to succeed in business - interaction with each other and with our customers. Our formula for success is therefore "I to the power of three."

Working with our PR firm in Germany, a marketing consultant in Dallas and a web designer in Zwolle, we have launched a whole new website. Behind the web site is a new collection of collateral including product data sheets, presentations, customer success stories, and technology articles.

Enjoy the website and let us know how you like the new look.

We appreciate everyone's support who have helped us to get to this milestone and look forward to a prosperous 2102 working with you.

We realize that our success depends upon building close relations with our customers. Behind our great technology stand great personalities. So we have included in our new website and interesting section for you to get to know some of our staff. We hope to expand this in the coming months so that you Get to Know Salland.

Yes - you can even taste the new look of Salland. In Bremen, our PR team convinced a candy manufacturer to develop a candy that represents the colors and flavor of our new image. The results are terrific. As you can see in the following photos, the colors match and the flavors are delicious woodruff, lemon and raspberry flavor.