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What Can You Learn From #moonfruit?

A weird thing happened to Twitter in early July. It was called #moonfruit and it grabbed on to users attention and refused to let go. If you're a regular Twitter user, you undoubtedly know what I'm talking about because you watched your friends tweet the seemingly cryptic phrase over and over again. You may have even tweeted it yourself. If you're not on Twitter, then congratulations. You're now just as confused as we all were the first time we heard it. Either way, listen up, because there's a lesson here to be learned for all of us.

So, what did #moonfruit teach businesses about contest marketing?

Click the link below to read a post on Small Business Trends about how one small business unleashed the power of Twitter. 

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In case you don't know what Twitter is:  Twitter is a free social networking and micro-blogging service that allows its users to send and read other users' updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length.  More on How Twitter Can Help Your Business

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Hire character.  Train skill. 
~Peter Schutz

I don't pay good wages because I have a lot of money; I have a lot of money because I pay good wages. 
~Robert Bosch
Please let me know if this information has been useful to you.  Questions are always welcome - just reply to this e-mail.

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Sincerely,
 

Kimberly Carlton, Director
Renaissance/Start Up
All information contained in this message is provided for information purposes only.  Although every reasonable effort is made to present current and accurate information, Renaissance/Start Up makes no guarantees of any kind.

Any links to external Web sites is provided as a courtesy. They should not be construed as an endorsement by Renaissance Entrepreneurship Center of the content or views of the linked materials.
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