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Valpak Ottawa
Classification: Discount Coupons
Adrian started his craft talk last week by advising members of Valpak's Mission Statement - to be the best advertising Vehicle our clients have done business with. He then went on and talked to members about Valpak Ottawa's new Direct Response Solutions and how they can help to make not only Valpak advertising, but also all print and broadcasting ads more effective, powerful and evocative.
Adrian talked about how the Internet has changed the way people shop and how the vast majority of consumers consider the Internet a vital shopping tool. He explained that although people continue to look for good deals and are exposed to print and broadcast ads much in the same ways they were 20 years ago, today they are shopping differently. He advised that the phone is no longer the consumers preferred means of response. Today, approximately 66% of people respond to an ad by going online before calling or visiting a store. Adrian talked about the tremendous opportunity this presents businesses to engage customers in brand new ways. Some of these ways include:
- using QR codes that can be scanned with any Smartphone
- using SMS texting codes which allow a consumer to simply text for more information or to receive a special offer
- having online landing pages which are easily designed webpages geared to engage the consumer and capture information about what their needs are so the business can serve them better
Adrian discussed these new additions to Valpak's online and print products and how they can dramatically increase responses and return on investments. He also talked about how these new interaction methods can be measured and how leads can be captured to help businesses close more sales now and in the future. He explained how this allows a business to better manage the sales process and automatically send appropriate responses by email or text and distribute leads within their company without lifting a finger.
Valpak also provides their clients the opportunity to log into their own personal dashboard and see real time data on how all their various Valpak print, radio and even televison campaigns are
performing.
Adrian advised that a good lead for Valpak Ottawa is any business owner who is READY, WILLING & ABLE to invest in their own business.
If you want to learn more about Valpak and the services they provide visit their website at www.valpak.com. If you are ready to make your ads more compelling and dramatically increase the
return on your marketing dollars invested contact Adrian at (613) 608-4000 or his partner Glenn McLeish at (613) 868-4242 to discuss how Valpak Ottawa can work for you. | 
