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Greetings!
Welcome to the July Issue of "Internet and Media Strategies for Success". I hope you find some tips here that are useful in building your business or organization using the many available Internet tools and technologies. This issue has two articles on Fundraising - a topic that is an essential for all nonprofits.
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Fundraising-It's an Individual Thing
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by Janet Levine
Janet Levine coaches,
trains and consults with nonprofit and educational organizations, helping them
to increase their fundraising capacity. Learn about her services and workshops
at http://janetlevineconsulting.com or email her directly at janet@janetlevineconsulting.com
What is the first thing you think of when you hear the word
"fundraising?" If you are like most
people, your first thought (perhaps after an initial "Eww..I don't want to
fundraise) is of an event. Your second
is probably that your organization needs to get a grant.
While both of these should be part of a nonprofit's
fundraising portfolio, the truth is that they are two of the worst ways to
raise funds.
More than two-thirds of all charitable gifts come from
individuals-and they do not come via special events. Another 8% comes from bequests. Grants from private foundation account for
14% of all gifts, but there is a caveat here. More and more of these foundations have been started by wealthy
individuals and they or their families run these in their own quirky way. Most of these family foundations do not have
grant guidelines or even specific times when they award grants. You cultivate and solicit in the same way you
would cultivate and solicit any individual; only the check makes it clear that the gift is from a foundation.
Clearly, if most gifts come from individuals, most
fundraising time should be spent finding out which individuals might support
you and then making sure you take all the steps to get them interested and
involved enough that they will want to make an investment.
Read More
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Internet Strategies for Fundraising
| | The Internet offers a platform and set of
communications tools that are valuable to all fundraising activities.
Your donors and potential donors often use the Internet to check up on
organizations before they make a commitment.
Your Internet
communications plan can include multiple points of entry - your
website, Facebook page, Blog, email newsletter, registration on various
portals, online photo galleries, YouTube and other social media. Using
the internet effectively does not mean just sticking on a "DONATE NOW"
button.
Here are a few strategies that you can use:
Build Credibility: Your
website should give people confidence. Make sure that the
content is up to date, that there are no bad links, and that the
website is attractive and easy to use. The website is your key
communications point for the visitor.
Build Relationships:
Through your website, Facebook Page, and your email newsletter keep
in touch on a regular basis with people who visit the website.
Include specific "Calls to Action" that will encourage people to
come back often and interact - sign up for your mailing list, ask a
question, make a donation, volunteer, or get involved in some
way.
Build Donations:
Include a method for people to donate on your website, for example
with a Paypal "Donate" button, or other donation methods. Include
different levels of donations so that a person can give a small
donation while you are building up the relation and their comfort
with your organization. Setup an automatic "Thank You" email -
but also follow up with other emails and reports of how donations are
being used.
Build Your List: Your list
is a powerful asset for your organization. Use the internet to
build your list through having people sign up for your email
newsletter, put in their email to request to download a report or
article, or sign up for an online webinar or attend an event.
Be sure to use non-internet methods to build your list also
including adding a "sign up for our newsletter" in your email signature
file.
Share your Internet communications plan with
the people in your organization. Many of them may be using Facebook
or other social media. Ask them to refer potential interested friends
and colleagues to the website and invite them to link to you. |
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Do You Have a Facebook Page?
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| Does your organization or nonprofit have a Facebook Page? I am researching for an article on the successes and challenges that people are facing in setting up and managing their business or organization Facebook Page. - Do you manage the page yourself or is it assigned to someone?
- Is your page useful in communicating with your audience?
- What techniques have you found useful in growing the people who "Like" your page?
Please go to the Aleph Consulting Facebook Page and put in your answers there - best responses will be included in the article (if you wish)
NOTE for Constant Contact users - There are now several social networking links and integrations that have been added.
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Wishing you all the best of success in building your business or organization.
Sincerely, Denise Davies
Aleph Consulting
Browse for more information or contact:
http://www.alephconsulting.org Website
http://alephconsulting.wordpress.com Blog
davies@alephinc.com
Denise Davies of Aleph Consulting (www.alephconsulting.org
) works with nonprofit organizations and offers planning and
implementation for website design, implementation and management;
strategies and setup of social media; and design and management of
email newsletters and overall Internet communications strategy. davies@alephinc.com
Contact with your your questions for a free initial consultation.
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