|
|
|
|
Housatonic Valley Promotions  | |
| Sales Professional Newsletter
Insights, tactics and strategies that will help you get more sales! |
|
| Sales and Promotions Newsletter | June 2010 |
|
In order to achieve a superior level of sales, you will probably need to sell to various size companies. Although small companies can offer easy access to decision makers, large companies usually offer larger sales and sometime more repeat business. The problem with big companies is access. How do you get through the gatekeepers and get to the decision makers? Check out this article which should be used as a plan of action for this lucrative and very worthwhile customer base. |
How to Market in a Downturn
How has this recession effected your business? Can you still market your business during a downturn? If so, what changes should be done to maximize efforts and results. This report, published in the Harvard Business Review, gives practical advise on how to market in a downturn. |
|
Featured Product
9.25 inch flyers |
What better way for your customers and potential customers to enjoy the summer with one of your flyers. These 9.25 inch flyers are as little as $0.53 each.
|
|
Featured Product
Golf Access. Pack |
Polybagged birdie pack includes six 2 3/4" wooden tees, two 3/4"ball markers and one divot fixer - all items imprinted. These are priced as low as $0.99 each pack. What a great way to share your information on the golf course.
|
|
Hi ,
Matt Scofield |
Our goal at Housatonic Valley Promotions is to help you generate business for . We do this through various advertising and promotional programs as well as bringing tips and tactics to generate more sales. That is the purpose of this email.
We will provide to you, once or twice a month, information about
- Sales tactics and strategies
- Motivational and goal setting techniques
- Marketing advice
- Social media tidbits
- Promotional opportunities
- and much more
I hope you enjoy this and find it useful. If not, you can unsubscribe at any time from the link above. If, however, you do find it interesting and helpful, please forward it to someone else who might enjoy it by using the links for this at the bottom of the page. If you received this newsletter from someone else, please subscribe to my email list so you don't miss an issue. Your business could benefit from it.
One of our regular features is Quotable Quotes and I would like to share my favorite QQ:
Successful People Do What Unsuccessful People Don't!
Enjoy and Best Success,
Matt Scofield |
|
Promotional Products as an advertising medium?
How well does using promotional products help in overall marketing strategy?
A study conducted by Louisiana State University and the University of Texas at San Antonio compared advertising on TV, Print, and Promotional Products both alone and in various combinations with each other. The study found some interesting results.
- Under advertisement effectiveness divided into five different categories, print was first but promotional items outperformed television across the board.
- Adding a promotional item to the media mix generated favorable attitudes to the product in all cases.
- Including promotional items with TV and Print increased referral value as well as credibility of the message.
- Including promotional items with TV commercials outpaced the two other media alone in message credibility and referral value.
- In some instances, the use of promotional product as the ad medium alone achieved max. impact, up to 69% in increased brand interest and 84% in creating a good impression of the brand.
- Promotional items was second only to TV as the preferred source of information about products.
- In most situations, receiving a promotional items is more effective in developing a positive attitude toward the product or brand than exposure to a TV commercial along with print advertising.
The overall conclusions from this study are:
- Promotional items may be effectively employed as a stand-alone advertising medium.
- Once you add promotional items to the media mix, you create impact.
- Promotional items are a useful information and reminder medium.
- Promotional items enhance impressions about both the brand and the product.
- Promotional items contribute to consumer intent to buy.
|
|
Brian Tracy | If You Could Achieve Just One Goal Today...
Brian Tracy, world renown sales trainer and speaker, talks about what if you could achieve just one goal today, what would that be?
Check out his video at:
|
Quotable Quotes
The way to get started is to quit talking and begin doing.
Walt Disney
Strong, deeply rooted desire is the starting point of all achievement.
Napoleon Hill
When I'm under the gun and I've got pressure on me, I don't panic. I look for the right solution, and then I go for it.
Magic Johnson
Change is the law of life. And those who look only to the past or present are certain to miss the future.
John F. Kennedy |
|
|
|
Upcoming Events
Click on the event for more info. |
|
Business on the Patio
Hot Shots Grille
130 Mt. Pleasant Road
Corner of Route 6 and 25
Newtown, CT 06470
Monday June 21, 2010
5:30 PM to 8:00 PM
Farfield County Fast Track Network
Montly Meetup
My Place Restaurant
8 Queen Street
Newtown, CT 06470
Wednesday July 7, 2010
STILL IN THE PLANNING STAGES
First Annual Sales and Marketing Conference and Expo
Location: TBA (Danbury, CT)
September 7, 2010
We will have two keynote speakers and a number of break-out speakers, an expo area with 50 booths, breakfast and lunch, and a networking event afterwards. We expect 300-400 people to attend. Watch future newsletters for more info. |
|
Contact Info
Matt Scofield - Promotions Specialist
203-885-4933
|
|
Housatonic Valley Promotions
Thank you for reading our newsletter. If you like it, please forward to others who may like and benefit from this.
Click on the images below to check out our product lines .
 
|
|
|
| Save 10% |
Mention this email coupon and receive 10 percent off our already low prices.
As a Kaeser and Blair authorized dealer, we already have thousands of products from dozens of manufacturers with specially negotiated prices. Mention this email, and get another ten percent off. It is our way of saying thank you for your business.
| |
Offer Expires: July 31, 2010 |
|
|
|
