Do you know what your most important job as a business owner is?  Most business owners believe it is providing a great product or service to their customers.  While this is definitely in the top five, it is not the number one job.  Providing great service and excellent products is part of your number one job.  Your job first and foremost as a business owner is MARKETING your business.

 

You may have the absolute best service on the planet, you might have the best products with the best prices, but if no one knows about it you don't have a business.  Absolutely nothing happens until a sale is made.  Marketing your business needs to be at the forefront of your thoughts and actions every minute of the day.

 

Marketing is not just advertising.  Advertising is part of marketing, and covers many aspects of getting the word out about your business.  Signage on your store front and on your vehicles is a form of advertising.  Traditional advertising such as newspaper, radio, television, and billboards are another form of advertising.  Social media is a new form of advertising that allows you to use Facebook, Twitter, blogs, and email.  The more of these methods you can employ the more exposure your business receives.

 

While traditional advertising is an important piece of the marketing puzzle, if you rely on it as the sole form of marketing you will be sadly disappointed.  The most effective method you have is positive word of mouth.  Referrals are your best friend.  If you have a person that loves your product or service enough to refer you to a friend, family member, or colleague you need to be appreciative of that and thank them.  Let your customers know you take and are grateful for your referrals.

 

Do you know where your customers come from?  Do you know what they have in common?  Do you know why they use your product or service?  Have you heard the saying, "Birds of a feather flock together"?  If you know the needs, wants, and concerns of your customers and what they have in common you can easily go out and find more of them.  Are they a certain age, live in a certain part of the city, belong to the same social groups, work in similar industries?  What ties them together?  Once you figure out the answer to these questions you can concentrate your efforts on getting your message to the right people instead of wasting your time on people that have no need or want for what you offer.

 

Put your message out where your potential clients are.  Talk to people.  Network.  Let the world know that you are open for business and love solving problems for people.  If you are too shy or reserved to market your business you will not be able to solve any problems for people and you definitely won't make any profit.

We all need and want a little sweetness in our life.  Patty Millgan is someone that can help you get all you want in a natural, healthy, and informative way.  Patty is a beekeeper in the Bon Accord area of Alberta. 

I love honey, but never really knew much about it other than it comes from bees.  Whenever I have the opportunity to visit with Patty I am always learning new and interesting facts about honey, bees, and bee keeping.

Her website is filled with all sorts of great information, especially on her FAQ page, and I highly recommend checking it out for great tidbits.

If you are looking for a fun way to learn more about the beauty and magic of bees or to get some awesome honey give Patty a call (877) 921-3657 or info@lolacanola.com