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The Financial Guides Newsletter
Issue #4
The Financial Guides Website

Something to Think About

"Everybody is aware of the power of intelligence and hence the person,who uses his intellect properly, shall definitely prosper."

-Rig Veda

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Greetings!

Our number one goal at The Financial Guides is to help you be as successful as you can possibly be in all areas of your life; financially, business wise, and personally.  In order to assist you on your path to greatness we will be giving you extra tools to make the journey easier.
 

You Wouldn't Let Dr. Nick Do Your Heart Surgery

 

If you have ever spent time watching the Simpsons, you know about Dr. Nick http://en.wikipedia.org/wiki/Dr._Nick_Riviera.  Would you let him do your heart surgery?  If you wouldn't make Dr. Nick your family doctor, why would you hire someone of questionable competence and conscience to be your financial advisor? 

 

Taking proper care of your financial health is just as important as taking care of your physical health.  Just like your physical health requires a good medical care, your financial health requires the care and assistance of a good, qualified financial advisor.

 

The relationship with your doctor is very intimate and must have a level of comfort and trust in order to benefit you and help you reach your health goals.  Your relationship with your financial advisor must also be very open and trusting.  So the big question is, how do you go about finding the right financial advisor for you?

 

Here are six very basic questions you need to ask and have properly answered before you choose an advisor:

1.         What is your experience and qualifications?

Do they have the knowledge and background to be able to competently advise you?  Ifthey are new in the industry, who can they call on to get help?

2.         What type of clients do you have and how many?

Does the advisor have experience working with people in situations similar to you (seniors, self employed, young marrieds, etc)  Do they have a sufficient client base tohave the knowledge?  Do they have too many clients to properly service them?

3.         How do you get paid?

Are they fee for service or do they get paid by commission?  Fee for service may chargethousands of dollars for a plan, while commissions are paid by the companies that thebusiness (insurance and/or investments are placed with)

4.         What companies do you work with?

Is the advisor tied to one company where they can only offer that companies products andservices?  If they say they are independent or a broker, how many companies do theywork with and actually have contracts with?

5.         What products and services do you offer?

Are they focused on only one area (investments or insurance)?  Do they give referrals toother qualified professionals (mortgage broker, general insurance broker, estate lawyer,etc)?  Do they offer educational services (classes, seminars, etc)? 

6.         Can you give me five references that I may call?

Make sure you contact them and ask how their experience with the advisor has been.

 

Finally, the biggest factor, after having your questions answered, is how do you feel about this person?  Are you comfortable with them?  If you aren't comfortable with them you won't trust them with the information they need to do their job properly.  Always listen to your gut, it is never wrong.

 

"People differ not only in their ability to do but also in their 'will to do'."
            Paul Hersey

The Business Owners Most Important Job

Do you know what your most important job as a business owner is?  Most business owners believe it is providing a great product or service to their customers.  While this is definitely in the top five, it is not the number one job.  Providing great service and excellent products is part of your number one job.  Your job first and foremost as a business owner is MARKETING your business.

 

You may have the absolute best service on the planet, you might have the best products with the best prices, but if no one knows about it you don't have a business.  Absolutely nothing happens until a sale is made.  Marketing your business needs to be at the forefront of your thoughts and actions every minute of the day.

 

Marketing is not just advertising.  Advertising is part of marketing, and covers many aspects of getting the word out about your business.  Signage on your store front and on your vehicles is a form of advertising.  Traditional advertising such as newspaper, radio, television, and billboards are another form of advertising.  Social media is a new form of advertising that allows you to use Facebook, Twitter, blogs, and email.  The more of these methods you can employ the more exposure your business receives.

 

While traditional advertising is an important piece of the marketing puzzle, if you rely on it as the sole form of marketing you will be sadly disappointed.  The most effective method you have is positive word of mouth.  Referrals are your best friend.  If you have a person that loves your product or service enough to refer you to a friend, family member, or colleague you need to be appreciative of that and thank them.  Let your customers know you take and are grateful for your referrals.

 

Do you know where your customers come from?  Do you know what they have in common?  Do you know why they use your product or service?  Have you heard the saying, "Birds of a feather flock together"?  If you know the needs, wants, and concerns of your customers and what they have in common you can easily go out and find more of them.  Are they a certain age, live in a certain part of the city, belong to the same social groups, work in similar industries?  What ties them together?  Once you figure out the answer to these questions you can concentrate your efforts on getting your message to the right people instead of wasting your time on people that have no need or want for what you offer.

 

Put your message out where your potential clients are.  Talk to people.  Network.  Let the world know that you are open for business and love solving problems for people.  If you are too shy or reserved to market your business you will not be able to solve any problems for people and you definitely won't make any profit.

 

"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself."

            Peter Drucker


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Painter's Block Studio: Seeing the world through creative eyes!

Some people have artistic talent that will take your breath away.  Janice Blaine of Painter's Block is one of those people.  Her watercolours are things of absolute beauty and every one tells a story.  Be it her Hawaii, science fiction, or mythical pieces they just captivate you.

For the past three years I have been very fortunate to have Janice on my team at The Financial Guides as my most capable assistant and graphic artist.  Janice has created all of the artwork for our cards, our calendars, and most recently updated our logo.

With more experience, work ethic, and talent than any artist I have ever even heard of Painter's Block can help you make your business stand out in a beautiful and memorable way.

If you are looking for a way to visually tell the story of your business give Janice an email at info@paintersblock.com to find out how she can paint your message.

www.paintersblock.com
Upcoming Events

Business Builder Night
  
When: Tuesday, April 6 from 6:30pm - 9:00pm
  
Where: 28 Inverness Cove SE, Calgary

Calgary Financial Journeys Class

   When:   Saturday, April 10 from 8:30am - 5:30pm
   Where:  Personal Best Seminars
                1301 - 10 Avenue SW  Calgary, AB

Cashflow Night
    When: Tuesday, April 20 from 7:00pm - 10:00pm
    Where: email Tammy for location

Calgary Small Business Class
   
When: Friday, April 30 from 5:00pm to 9:00pm
              Saturday, May 1 from 9:00am to 5:00pm
              Sunday, May 2 from 9:00am to 5:00pm
    Where: Personal Best Seminars
                1301 - 10 Avenue SW  Calgary, AB  

EDMONTON Ethical Investment Presentation 
     When: Wednesday, April 21 at 7:00pm
     Where: HTS Hydraulic Technical Services
                 6618 - 68 Avenue   Edmonton, AB

CALGARY Ethical Investment Presentation 
     When: Thursday, April 22 at 7:00pm
     Where: Suite 1500, 510 - 5 Street SW
                 Calgary, AB T2P 3S2





No Boredom, No Jargon, No Sales, No Suits, No BS!


We at The Financial Guides are here to help you in whatever area you need.  If you have any questions, comments, or suggestions for making this newsletter the best it can be, please let us know.
 
Sincerely,
 

Tammy Johnston
The Financial Guides