Part 1 of 10 Business Plan - Questions you should consider
Marketing
One of the most important aspects of the preparation of a business plan is to firstly consider the business' market and the business' marketing plan.
Questions to consider include:
· - Do you know your target market?
· - Do you understand the demographics of your customers/clients relating to age, sex, occupation, salary levels, interests etc?
· - Is the business capable of handling the market that you bring in?
· - Have you checked your marketing activities/aids including promotions, videos, telephone answering, product wrapping, staff training, the image that you are presenting?
· - Are all of these marketing activities presenting the correct image?
· - Have you developed a customer database?
· - Have you developed a web page? Is the web page regularly updated?
· - Do you have systems to capture customer details for inclusion in your customer database?
If you would like any help/advice on Marketing, please don't hesitate to pick up the phone, or drop us an email.
