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Success Through Strategy!
Strategy Matters delivers news, tips and strategies for effective communications through traditional and social media.
We'll be presenting "Becoming a Big Shot Online" at the Eau Claire Area Chamber of Commerce 2012 Social Media Conference.
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Are Marketers Out of Touch?
Sadly, the Answer May be "Yes"!
According to a recent survey from Fournaise Marketing Group, 70% of the CEOs surveyed said that marketers and communicators are disconnected from business results and living "too much in their creative and social media bubble." Ouch! Painful, but probably true.
It's not just marketers that struggle with credibility issues among their C-suite colleagues. Other non-P&L (profit and loss) contributors in organizations face the same issue. Human resource professionals, for instance. The bottom line that we all need to remember: what you do doesn't really resonate with senior leaders unless you can prove that it matters in language that resonates with the C-suite.
For marketing professionals that means stop talking about things like hits, tweets, followers or friends--start talking about customers, sales, revenue and results.
For additional insights on how to build credibility where it counts, visit our blog.
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How to Influence Target Audiences
There are four ways that people learn about our products and services:
- Through their own experiences with us.
- From their friends, family and colleagues (word of mouth).
- Through the media--news reports, articles, etc.
- Directly from us through our own advertising and other forms of communications.
Which of these inputs and experiences do you think are most impactful? Your own experience, obviously. Least impactful? The ways in which we attempt to influence our audiences. Not unimportant, of course--but just not as important as the first three items on this list.
Unfortunately, though, we often spend a great deal of time, money and effort on our communication efforts (advertising, social media, web sites, etc.) and overlook the critical importance of our patients' and customers' actual experiences with us. It is those experiences that matter most and drive future behaviors. Not what we say, but what we do.
Learn more here about how you can exert maximum positive influence over your audiences.
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| Are You Over-relying on Technology for Interpersonal Communications?
Here's an infographic that illustrates how social media is making (some of) us socially awkward. How are your personal and professional interactions being impacted? Most importantly, what can you do about it?
First, let's acknowledge that technology presents us with great advantages and has streamlined and facilitated communication inside and outside of organizations around the world. The key, of course, is finding balance. Our top two tips:
- Use technology appropriately. That means don't use technology to email someone who sits in a cubicle across from you, to text someone who you're standing next to, or to replace picking up the phone or making an in-person visit to have a real conversation with a business colleague.
- Rely on non-technology communication methods whenever your message is ambiguous or has the potential to be misinterpreted. Technology-based communications can work well to convey factual information, but can cause misunderstandings and potentially negatively impact relationships when the message is more complex, nuanced or emotional.
For more information, visit our web site.
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Volume: 4 - Issue: 8
August, 2012 |
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Linda Pophal
Strategic Communications, LLC
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Free
White
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Tips for Successful Media Exposure
Gaining exposure through the media continues to be a great way for organizations to reach and influence various audiences. And, of course, today the "media" has vastly expanded to include not only traditional media (print and broadcast), but blogs and other online venues. Successful media exposure requires both proactive and reactive efforts. Whether you're just developing a media plan, or have already been interacting with the media, this white paper offers some key steps and tactics to ensure the best results from your efforts.
Email us to receive a copy. Offer expires 9/1/12.
| | Offer Expires: 9/1/12 |
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