Strategy Matters brings you news, tips and strategies for effective communications from Strategic Communications, LLC. We're committed to bringing you success through strategy. www.stratcommunications.com |
|
Effective Risk Management
Recent weather-related crises that have impacted various parts of the nation are sad reminders of the devastation that can occur unexpectedly, impacting individuals, businesses and communities. Risks can also be created by the economy, competitors, market shifts, employee actions-and a myriad of other impacts. Attempting to identify and manage all of the potential risks facing a company can be a daunting process. But, there are a few simple steps you can take to help identify the risks most likely to impact your business: - Determine what risks are facing your organization. There are a variety of risks for any organization; however, some businesses should be aware of some more than others. For example, a company with a narrow range of products or services faces a market risk that consumer tastes may change and demand will drop sharply for their goods or services.
- Determine the likelihood of the risk. Some risks are more likely to materialize than others. For example, the risk of a hurricane destroying your office is obviously very low if you are located in the Great Plains. However, if your company is engaged in consulting services that touch on legal issues, there is probably a risk that you may at some point be accused of unauthorized practice of law.
- Evaluate the severity of the risk. Will the risk you have identified threaten the very existence of your company if it materializes? Or will it simply be a nuisance that causes some additional paper work or a few long nights? For each risk you identify, critically assess how damaging it will be to your organization.
- Prioritize the risks graphically. Create a simple graph with likelihood of risk on the horizontal axis, going left to right from least likely to most likely and severity of risk on the vertical axis running top to bottom from least severe to most severe. For each risk you have identified, place a dot representing the risk on the chart according to your estimation of likelihood and severity of the risk. The risks at the top right corner of your diagram should be addressed first, as they are the most severe and most likely to occur. Rate the significance of each risk according to their relative distance from this top right corner.
Once you have prioritized your risks, you can take steps to address them, knowing that you are focusing on the most important risks first. (Note: you can use the same process to identify and prioritize the opportunities facing your organization.) Need help with crisis communication? Contact us. (You'll also find that the steps/techniques outlined in The Complete Idiot's Guide to Strategic Planning can readily be applied to your crisis communication needs.) | |
|
|
Handling Crises Effectively
Most, if not all, businesses will face some sort of crisis during the life of the organization. While crises may be inevitable, it is important to understand that the damage caused by a crisis can be mitigated by a sound set of crisis management procedures. Having procedures in place before a crisis occurs can offer many benefits to an organization:
- A strategy designed in advance, when the planners are calm will almost always be superior to a plan frantically created under stressful situations.
- Time constraints, such as those that will arise during an unexpected crisis, can lead to poor decision making. Taking the time in advance to develop a crisis management procedure, can help organizations avoid a great deal of this time pressure.
- In a crisis, there may be several competing opinions about how to proceed. The stress of the situation could cause those with competing opinions to engage in conflict that can create bad feelings that last long past the resolution of the crisis.
- Identifying, up front, how you might use various communication tools during a crisis can ensure that you keep key constituencies informed and up-to-date.
If you don't already have a crisis management plan in place, make a commitment to begin the process of developing a plan. To build an effective crisis management procedure, brainstorm the kinds of crises that are most likely to impact your organization. Get input from a variety of stakeholders when developing the procedure and make sure the key decision makers know the procedure or at least know that it exists and where to find it quickly. | |
|
Is Your Management Style Effective?
Many managers struggle with choosing a management technique for the decision making process. Some managers tend to simply issue orders based on their own judgment and expect obedience, while others actively engage their subordinates in the decision making process. Listed below are some common management styles along with some of the pros and cons for each. There's nothing necessarily right or wrong about any of these styles, but some are more appropriate in certain situations than others.
The most common management styles (listed in order from those most manager-driven to those most employee-driven are:
- Authoritarian
- Consultative
- Collaborative
- Laissez Faire
To learn more about each of these styles, and determine which styles are most relevant to your business environment, visit our blog -- then take a quick poll to see how you compare to other managers. | |
|
|
What Do You Think of Webinars - Poll Results and Tips for Webinar Success
Last month we asked for your input on webinars. The vast majority of those responding indicated that webinars are a convenient, viable and cost-effective means of getting information about topics that impact you. Our most recent whitepaper summarizes the results of the poll and offers tips on how to produce webinars that resonate with your audience.
| | Offer Expires: 7/1/11 |
|
|
|