It's the Weekly What? for Friday, March 9th.
Doodly doo! Announcing the Weekly What? Archives!
After an extensive design period and exhaustive testing on a select few crash-test dummies, the monkeys in the back room say the Weekly What? Platinum Edition Archives are ready for prime-time. That's right! The newsletter archives. All of them, stretching back into the mists of time past. Did you miss something? Are you bored and need an excuse to work on a second cup of coffee? Wondering how bad the writing was back when it was just an intern doing all the work instead of a room full of monkeys hammering away on Smith Coronas? The Weekly What? Platinum Edition Archives is the place for you. Go visit and knock yourself out. (Which will likely happen as your brain throttles your eyeballs in an attempt to preserve itself in the face on an onslaught of ho-hum writing.)
However, before you get lost in the archives, head on over to our Facebook page and leave an answer to the Weekly What? question: "Who's the coolest female historical figure you know of?" (March is Women's History month.)
It's not 5 o'clock yet, so let's pretend we're reading some stuff that's arguably work-related...
Let's start out with a few things NOT to do in social media. No, it's nothing excitingly rude, just a few basic, yet vital tips for you social media power-users out there.
Want to rule Facebook with your army of fans? Wait, you need to build and army of fans first? Great! A promotional event can be a good way of adding fans to your... army... of fans. However, before you start your promotional effort ("Big money! Big prizes! I love it!") give this article a read first. There's a few things you'll need to know. Really: Read first, then do your army-building.
Just in case you think you're Mr/Ms Awesomepants in the social media space, Guy Kawasaki is here to provide a bit of a reality check. (Or do you prefer the cold, hard cash of truth?) Yep. You're doing it all wrong. Strategy? We don't need no stinkin' strategy!
Finally, we'll wrap up all this social media love with a little note from the fringes. Social media? Who needs it? Blair Enns makes a few good points that should help keep all the breathless boosterism in check. Face it: social media is all about telling everybody what an awesome three-margarita lunch you just had. Nonny nonny boo boo cubicle dwellers.
So, you're a color professional and need some paint. What do you do? Go overboard.
Okay, so there's this guy that's a color professional. Apparently he spends his days teaching the black art of color management (commercial printing). He also does a little woodworking. One day he buys a cool painting and decides that he needs to make the perfect frame for it. When it comes time to paint it, what does he do? He brings the full force of his knowledge and color technology to bear on the problem. Then he visits his local paint store and proceeds to drive them crazy with his Munsell formula. We see what you did there, color geek.
If a "copy" is better than perfect, is it still a copy?
Once upon a time Hitoshi Tsujimoto took a road-trip across the US and took home to Japan a bunch of clothing typical of US "fashion": Jeans, sweatshirts, athletic jerseys. Now Mr. Tsujimoto owns a chain of clothing stores, ironically named "Real McCoy," that specialize in replicas of vintage American work, casual, and athletic wear. The clothes are all of his own design, distinctly Japanese hyper-fan translations of mid-century American chambray work shirts, bomber jackets and the like. However, he's not alone. There's a "movement" (probably the wrong term) in Japan to take the best of the West and perfect it. The baristas must train at least a year before they can serve espressos >>
Save the newspapers!
We're sure you've heard stories about how print newspapers are on the ropes, financially. Headed the way of the dodo bird. On the way out. Wallowing about in the technological tarpits. Doomed. Ever wonder why? It's not because people don't want a reliable source of information. (Yeah, we know, lots of folks turn to social media to find out stuff.) It's the newspapers company's own internal culture that is strangling them. The secret, guys, is to bang the rocks together! >>
Right now, on the Internet... lots of stuff is happening.
So last week we found out about all that happens in one measly minute in social media ("OMG LOL Cats on a Roomba!!"). This week... your brain will explode when you read about all the crazy stuff going on all over the entire internets in a single 24-hour period. Sure that's a lot of busy-ness. Emails, blog posts, Facebook updates, Twitter tweets, ad nauseum. But what does it all mean? How much of it is culturally relevant and how much of it is just a bunch of cats? (Or is that really the same thing?) Seriously. Wrap some duct tape around your head before looking at this infographic! >>
How to: Duct tape roses!
Okay, so maybe this is a little late (or really, really early!) but we just couldn't resist this tutorial for making roses out of duct tape. Seriously, who wouldn't love to get a bunch of red duct tape fake roses? No thorns, but they're still "sticky" >>
You are what you throw away
Here's a "trashy" gallery of portraits in which various folks are represented by the stuff they throw away. It's an exploration by Singaporean photographer Zinkie Aw of our disposable society. Trash doesn't just disappear. It has to be buried somewhere and in 1999 Singapore ran out of space. So they created an island out of trash. We wondered where all the AOL disks went. >>
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