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It's the best day of the week and time for the MDS Weekly What?
Plus musings on what car ads really sell and how we employ monkeys at MDS.This week we've got a fun question about your traveling habits. No, it's nothing to do with dining-n-dashing. When you're out and about, do you rock out? Or do you travel in silence? Or do you maybe feed your brain with NPR? Grab some coffee really quick and then click on over to our Facebook page and answer this week's question before you dive into today's pile of paperwork! We'll see you there! 
If car ads aren't selling double overhead cams and turbo-chargers, then what exactly are they selling?We harp on placing benefits first in advertising. Benefits first, then advantages, and finally features. Discover how a diminutive Darth Vader is a primary benefit of owning a VW automobile. Come and read, it's not half as crazy as it sounds. Read more >> How do we do what we do? It's no secret, really. Plus we have monkeys!We're creatives. Artists. Our closets are full of black turtlenecks. Never mind the man behind the curtain, come with us and we'll let you in on the startling and amazing design process. Everything you've ever wanted to know about how we work. Magic wands! Incantations! Artificial Intelligence! And lots and lots of monkeys! Read more >> |
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