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 Heine Brothers' Coffee is proud to be a founding member of Cooperative Coffees, a Fair Trade Organic green coffee-buying cooperative with 24 community based coffee roasters in the US and Canada.

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In This Issue
Spotlight on the Pangoa Cooperative of Peru
10% off Coffee from Peru!
New! Honey Cinnamon Latte
Gary Travels to Peru!
Photo of the Month

Our Friends Around the World

Pangoa in Peru
map of peru
Tucked away in the central Amazon region of Peru, just east of the Andean mountain range that runs through the center of the country, CAC Pangoa (Cooperativa Agraria Cafetalera Pangoa) has been serving its members since 1977.  The coop has experienced a colorful history full of both good and hard times.  It was founded by 50 farmers and grew to nearly 1700 members at its peak (in the early 1980s).  With 3% of every sale, Pangoa was able to build most of the infrastructure that it uses to this day.  During the period that's known as El Terrorismo ("the terrorism") a guerrilla group violently swept through the country killing thousands of innocent people.  CAC Pangoa lost hundreds of farmers who fled to cities to escape the terror.  Since then, they have regained membership and currently serve approximately 600 members (2009).

For more information on this cooperative, click here.



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Upcoming Events


Fair Trade Day Market
Join us and some of our friends on May 8th for Louisville's 2nd Annual Fair Trade Fair and Market!  We'll be selling fairly traded crafts, coffee, and chocolate- all great gift ideas for Mom!
1-5pm
Rainbow Blossom in St. Matthews

Louisville Love Mtns 2!
On May 21st we'll be rockin' in the streets to raise awareness (and funds) for Kentuckians for the Commonwealth and their work to stop mountain top removal.  We'll be joined by great local restaurants, breweries, and local musicians like Will Oldham. 
 May 21st, 5-10pm
Corner of Bardstown and Longest

Fat Friday Trolley Hop
Join us on Frankfort Ave. the last Friday of each month for music, art, wine, and coffee!  Shops on Frankfort and Mellwood are open late, and the trolley runs until 10:30!



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Store Locations


Gardiner Lane

with Drive-thru!
3060 Bardstown Rd.
502-458-7770

 
Douglass Loop
2200 Bardstown Rd.
502-515-0380
 
Eastern Parkway
1449 Bardstown Rd.
502-454-5212
 
Longest Avenue
1295 Bardstown Rd.
502-456-5108
 
Frankfort Avenue
2714 Frankfort Ave.
502-899-5551
 
Chenoweth Lane
with Drive-thru!
119 Chenoweth Lane
502-893-5103
 
Shelbyville Road
with Drive-thru!
4123 Shelbyville Rd.
502-895-9388


Webstore Special!


Take 10% off when you purchase Peruvian coffee this month at HeineBrosCoffee.com

Enter discount code April-Peru at checkout to receive this discount!

Valid thru April 30th.


Honey cinnamon latte- 20% off!
 
Visiting Peruvian Farmers- A Travelogue from Gary


In January, I traveled to Peru to visit with coffee farmers from around Central and South America and visit one of the coffee cooperatives there that grows coffee for us.  Ten years ago, Heine Brothers' Coffee co-founded Cooperative Coffees, which buys fair
Peruvian children pose for a photo.
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trade, organic coffee directly from cooperatives of farmers in the growing countries. One of the benefits of being a member of this organization is that the fair trade premiums we pay (and the fair trade coffee our customers purchase) help fund the expenses of coffee farmers to travel with us when we visit the growing countries.  This enables them to meet other farmers and share ideas, stories and new technologies for improving their coffee growing and processing.  Many of these farmers have never traveled outside their own countries.  As a result of these developing relationships, we (and you!) are able to directly affect improvements in coffee quality and the day to day life of these farmers and their families.
Gary, folks from Cooperative Coffees and Pangoan farmers in Peru.
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We met in Lima for a day and met around the table to discuss fair trade and other grower issues. One of the things we were able to see clearly together is how many people and organizations are in the coffee chain from grower to cherry pickers to coffee processors to get the beans ready for export, the warehouse owners who stockpile the coffee before it's milled, the mill owners, the truckers who drive the coffee to the port, exporters, importers, distributors in the US and then the beans get to the roasters and then to our customers. It's a complex process and many people have to do their job really well along the way to get us that fantastic cup of coffee we love every day.

After our meeting in Lima was over, we traveled for 12 hours by bus over the Andes (the highest paved road in the world) and down into the Amazon Basin for our visit to the Pangoa Coffee Cooperative. Pangoa is a tiny village in the foothills where coffee and cacao and pineapples are grown for export.  The cooperative is very well organized and has a couple of coffee processing technologies that were advanced for most of the farmers who traveled with us there.  They have a compost program they are getting started where they use many of the materials from their farms - plant waste, ashes, rice hulls, food waste - to mix together and create a powerful soil nutrient that is transforming their growing and increasing their yields.

They also ha
Coffee-drying hut.
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ve built 400 square foot huts covered with a roof and plastic sides where they dry their coffee beans on layers of shelves.  Drying coffee is one of the most important steps in coffee processing where the beans have to be dried quickly and evenly to insure great flavor. Typically in the growing countries, coffee beans are grown outside on patios open to the weather.  If it rains, the coffee has to be wrapped in plastic.  At night, to protect the beans from dew, the beans are wrapped in plastic again. If there's too much rain during drying times, the beans can't get dried quickly and evenly which can ruin the coffee for export.  So by creating these drying huts, the coffee can be dried 24 hours a day, seven days a week until it's ready.  This speeds the drying and insures a better quality bean.  Several of the farmers planned to bring this idea back to the cooperatives in their own countries to implement.

The Pangoan farmers we visited were thr
A farmer against the background of Peru's lovely landscape.
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illed to have us there.  Very few coffee buyers visit them. We visited many farms and toured their fields and facilities - we drove in the beds of trucks back rough rural roads and then hiked back into the fields and farms to see the coffee trees that were filled with green coffee beans. We ate fresh pineapple and mango and lots of potatoes since Peru is the original home of the potato.  Strangely, it's difficult to find a great cup of coffee in most growing countries - the best coffees are exported and the poorer quality beans stay home for in-country use.  We did have one great cup one morning in a farmer's cacao field as we ate fresh pineapple and omelets.  Now it might have been the cacao pods hanging off the trees around us and the blue Peruvian sky with the mountains co
Gary and others "cupping" coffee in Peru.
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vered with clouds that made the coffee taste so good.  But it was a welcome cup!

We stayed in Pango for five days and then traveled back to Lima overnight for one more day of meetings.  The mountain roads we traveled were washed out in the rains several days after we left so it was lucky we made it or I might still be there waiting to get out.

But that's just part of life in mountainous Peru - every so often, the roads get washed out. The country is beautiful and the people are kind - I look forward to going back.


Photo of the Month
Mount Kilimanjaro, Tanzania

Heine mug at Mt. Kilimanjaro















This photo was donated to our collection many years ago and turned up recently at our Frankfort Avenue cafe.  Imagine drinking a cup of HBC coffee atop Mount Kilimanjaro!  Now that's what I call a good morning!

Do you have a photo of your Heine Brothers' mug in an exotic place?  Email it to us and we'll post it on our website! 
Send photos to:  scrawford@heinebroscoffee.com
25% off any drink!
 
1.  Right click on this coupon and select "copy."
2.  Paste coupon onto a Word document.
3.  Print!
4.  Bring your printed coupon into any of our 7 Louisville locations to receive this stellar discount!