In this edition, I focus on sharing best practices for using social media to engage your customers. My feature article demonstrates how to apply the AIDA (Attention, Interest, Desire, Action) process to get customers to click deeper into your website.

 

I have added links to my personal social media accounts (Twitter, YouTube, etc.) And I have also added several new video lessons on my website. Each can be viewed online at my website. Or, you can search for my Podcast, "Danny Rocks Tips and Timesavers" at the iTunes store. Jjust click on this link to go directly to my Podcast.    

 

My 4th DVD - "The 50 Best Tips for Outlook 2007" - is now in stock.You can shop for all four of my DVD s at my secure shopping site - http://store.thecompanyrocks.com 

 

 

However, to be successful in using Social Media in a business context, do not use it to "promote" your business. That is a one-way road to scorn and derision from the online community. You will be branded as being phoney, commercial, self-serving ... Not a good way to gain new customers!

 

A better approach is to learn how to "engage" customers so that they want to learn more about how your products and services can help them to get what they want. And a great way to learn how to do this is to follow the AIDA process - a proven process that has guided the Direct Marketing Industry for decades. AIDA is an acronym for Attention, Interest, Desire, Action. 

 

I invite you to click here to view my five minute and six second video that explains how to apply the AIDA process to your internet marketing programs - to get customers to click deeper into your website. To get customers to take action. To get your desired result (complete a sale, sign up for an appointment, subscribe to your newsletter, etc.) 

 

If you prefer to read the complete article, then click this link to download it as a PDF document. The core principles of marketing are timeless. The media for our marketing messages is always changing. Apply a proven process (AIDA) to a new media - social media -  and see what a difference it makes for both you and your customers. 

 

and much, much more ...

 

If only we knew how to let Outlook assist us.

 

I show you how to get the most out of Outlook 2007. My DVD, "The 50 Best Tips for Outlook 2007" contains over 7 hours of focused video lessons. I teach you how to apply Time Management principles to your daily schedule - to get more accomplished each day and to stay focused on attaining your goals.

 

Would you like to end each day with an empty Outlook Inbox? Would you like to learn how to ensure that you always send the correct Attachment file? Would you like to make it easy for your readers to know how to respond to your emails?

 

Then click this link to see a complete list of "The 50 Best Tips for Outlook 2007" that I include on this DVD. I guarantee that you will be completely satisfied with all of my DVDs - if not, I will refund your purchase with no questions asked!