Last week the government's U.S. Preventive Services Task Force announced new guidelines for breast cancer screenings that recommended women wait until age 50 to get mammograms and then have one every two years after. Additionally, the task force listed breast self-exams as holding no value in the early detection of breast cancer.

As you can imagine, this baffling information has sparked an emotional nationwide controversy and our B4BC stance on the issue is that we couldn't disagree more with these recommendations. Our roots are derived from a young woman losing her battle with breast cancer due to being dismissed by doctors as "too young" for this disease.

B4BC is proud to announce that with the help of our partners, Skullcandy and The North Face, we're able to give (6) Colorado breast cancer survivors a free weekend of participation at ReTreat Yourself 2010, January 6th-9th, in Beaver Creek, CO.

ReTreat Yourself hosted by pro-snowboarders Megan Pischke, Barrett Christy, and pro-skier Kasha Rigby will provide a rejuvenating women's weekend full of riding, yoga, and life coach sessions to encourage personal power!

The ReTreat is open to all women, but to give back to our survivor community we wanted to give some deserving ladies an opportunity to enjoy the weekend on us. So, if you're a survivor and interested in the opportunity for a scholarship to attend, we're currently accepting applications now until December 6th.

To learn more about ReTreat Yourself and the Survivor Scholarship please visit the link below

Last month we hosted our 3rd Annual Skate the Coast a skateboarding marathon that hugs the California coast line beginning at the Santa Monica pier and finishing at the Redondo Beach pier (19-miles).

This was our biggest Skate the Coast yet with over 100 skaters, roller skaters /bladers, and even a few on bike cruisers showing up to push for the cause. 



Perhaps one of the coolest things about this event is the fact that it attracts people young and old, of all athletic abilities, from both genders and there's a real sense of camaraderie amongst the participants. The skate is not a race, it's a collective of passionate individuals who may or may not have been affected by breast cancer, but push together to raise awareness through something we all love, skateboarding!

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"Though the guys may be girly, the cause is worthy"-this has been the theme for Outdoor Divas (Boulder, CO) annual Divas in Drag show benefiting B4BC.

On October 28th and in honor of breast cancer awareness month, Outdoor Divas hosted their 4th annual drag show for the cause using male local shredders, industry reps, lifties, and ski/snowboard instructors as their "Divas" for a fun and unique way to raise breast cancer awareness!

The "Divas" took their strut to the catwalk wearing the latest female snowboarding/skiing clothes and despite the freak snowstorm that blanketed Boulder that day the house was packed!

In addition to the drag show attendees enjoyed the pink carpet entrance and "Save the Melons" photo shoot hosted by Burton Snowboards. (View photos here, trust us you don't want to miss these)

Thanksgiving is all about family, friends, and appreciating what you have - so why does it seem to stress us out more than bring us together? Hosting dinner doesn't have to be as horrible as it sometimes becomes. In fact, all that stress can ruin not just your mood but also your health.

According to the principles of yoga, you are your healthiest when you create wellness in your entire being - meaning in your mind, body, and spirit.

So this year, stay calm and healthy throughout the holiday by following a few simple tips.