Monday Morning Mojo

Breakthrough Research on Corporate Giving

Last week Good360 released the paper, The Business Case for Product Philanthropy. It provides the bottom line numbers that show donation is a better financial choice than either liquidation or landfill when it comes to unloading product that cannot be moved.

The paper provides two worksheets you can put to use immediately, (1) Return On Investment, and (2) Cost-Benefit Analysis of Liquidate, Dispose, or Donate. It goes on to enumerate other benefits of donations that enhance the organization's position in the marketplace.

Good360 is the world leader in corporate philanthropy. Over the last 28 years they delivered more than $7 billion of donated products to tens of thousands of nonprofits and schools. Forbes designated them #6 in the list of the world's most efficient charities.

Good360 also provides support services such as setting up and managing internal donation websites that allow employees to match corporate funds and designate gifts to specific nonprofits and schools.

Do you know a foundation, charity, or school that could use a product donation?

Read my Fast Company article for all the details including a links to the paper itself and Good360's website where every nonprofit can sign on and immediately search for products they need.

All you do is register with their EIN number. Good360 will even look up your EIN if you don't know it. Then you can browse donations by The Home Depot, Mattel, 3M, Hallmark, Bed Bath & Beyond, Crayola, Sears, Walmart, Life is Good, Kimberly-Clark, and many, many others.

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