Monday Morning Mojo

Traction

In physics traction is thought of as the maximum frictional force that can be applied between two surfaces without slipping. In business, it is about not losing your grip on your customers as you steer, drive, brake, and innovate. Traction is a precursor to value generation.

You have to bring your customer along for the ride before you can do anything for him or her. If you lose your grip, it doesn't matter how good your idea is, how much money you can save someone or generate for them, they won't follow you.

motorcycle

In racing, not surprisingly, there is a lot of concern around traction or the lack of it. Imagine a driver pushing a vehicle to its limit, swerving, braking, and accelerating. When that rubber stops gripping the road, he or she is in the danger zone.

But, with traction that same driver can do amazing things that appear to defy the law of gravity, pushing friction to its limits and achieving extraordinary results.

If you want to create exceptional results for your customers, you will have to push them to their limits.

Become expert at building and working the traction that stimulates, cultivates, and develops genuinely sought-after advantage for all your core stakeholders. This is what gives you holding power in the marketplace as you make the necessary adjustments to win, especially when you need to win hard.

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