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Fleet Feet Sports Fox Valley Newsletter


"There is no failure in running, or in life, as long as you keep moving."
--Amby Burfoot

In This Issue
Brooks Singlets and Cheer Kits
Volunteer Opportunity
Yowza! Plantar Fasciitis Hurts!
Product Spotlight
Introduing the Distance Demons
Ongoing Activities
National Run @ Work Day
Quick Links
Newsletter Archives

Gift Card Balance

Fun Runs and More
Become a Fan
Follow Us
Join Our List
Join Our Mailing List 
Make Your Miles Meaningful
 

9/2010 v20
Distributed every other Wednesday

Greetings!

Errands at Target last night were a trip. The last minute Back-to-School shoppers were like a period at the end of a summer sentence. The definitive reminder that summer is nearly behind us. We've had so much fun our first Summer in the Fox Valley and thank you all for your continued support and restaurant recommendations!

As a final farewell to Summer, join us this Saturday and Sunday for our Summer Blow-Out Sale! We're discounting shoes (including cross country spikes) and summer apparel to make room for all the cool new stuff for Fall. Then...



We will be! We will be closed on Monday, September 6 in order to enjoy the holiday with family and friends. We wish you a safe and healthy Labor Day Weekend.

Cheers!
Jeremy and Leah
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Miss a past newsletter? Check out our archived newsletters for more fitness tips, product spotlights, and general ongoings.

Brooks Singlets and Cheer Kits Still Available
Fox Cities Marathon Participants!

Purchase your Brooks Fleet Feet Sports Marathon distance singlet for only $5 (while supplies last) to wear race day!
  • We'll be at the Mile 22 Gel Station (half-marathon mile 10) on Race Day taking pictures of everyone wearing their Fleet Feet Sports shirts.
  • The singlet qualifies you for our Post Race Celebration
Grab a Marathon Checklist and make sure you've got everything you need!

Get your Race Day shoes this week!

Pick up a Race Day Cheer Kit for your family/friends, complete w/ noise-makers, maps and more!

Make a Cheer Sign for a friend/family member and we'll display it at Marathon Mile 22 (half-marathon mile 10).

Congrats to our Last Chance Extravaganza raffle winners:
  • Julie Wydeven and Ryan Lemberger win a Brooks outfit
  • Gayle Shortess and John Ebel both won shoes from Brooks!

Volunteer Opportunity for Fox Cities
Want to join us at our Fox Cities Marathon Gel Station?

We'll be in Jefferson Park bright and early Sunday, September 19.

Wig (!), cowbells, and a t-shirt will be provided. Come join us for the fun and see what the excitement is all about. Be part of the Movement.

Contact Leah (email or 920.830.7867) if you're interested! **Photographers needed.
Yowza! Plantar Fasciitis Hurts!
Dr. David Strassburg, inventor of the Strassburg Sock, wrote the following article on Plantar Fasciitis.  If you are suffering from PF (or have in the past), you may find this article very informative!


What is Plantar Fasciitis and how would the Strassburg Sock help me?


Let's say you are a new runner/walker. Or perhaps, a long-time recreational runner. You hop in your car and pick out a pair of flashy new sneakers from mega-sports store. The price is right and they are your favorite color so you put a couple more dollars on the VISA card and off you go. Your first couple days on the roads are great and your dirty clothes hamper is rapidly filling up with the fruits of your labor. You're feeling pretty good about the miles you are putting in your training log. 

 

Pretty good until you get up one morning and notice something doesn't feel quite right. It's your heel and it's a little tender, almost a bruise-like feeling. Similar to that one you felt when you were at the beach last summer, running across the parking lot and you firmly planted the heel of your bare foot on that unexpected stone. Your first few steps out of bed are a little cautious, but as you make your way towards the coffee pot and your foot gets moving, the dull ache slowly goes away. "Hmm.... Must be getting old you tell yourself. Just a little stiffness. Nothing a little stretching won't fix". The pain is gone, your shoes are on and now it's time to get in a few miles. The previous days heel issue is all but forgotten.
 
The next morning you get up and the pain is there again. It's a bit more painful than the day before but once again disappears after you get up and move around. This cycle repeats itself until one day you find yourself having to tiptoe to the bathroom in the morning to brush your teeth. "What in the heck is going on?" you ask yourself as you try to figure out why this heel pain goes away during the day only to return with a vengeance every morning.
 
Welcome to the world of the most common running injury, Plantar Fasciitis! 

 

Product Spotlight--Barefoot Running Book
Miss the Presentation? Buy the Book.

Curious about the barefoot running movement but not sure how to start? Pick up a copy of Michael Sandler's book ($25) and check out his guide to safe, effective, barefoot running. Learn improved form techniques and strengthening tips. Re-energize your workouts and your love of running.
Introducing...the Distance Demons
Young Runners Willing To Go The Extra Mile

Fleet Feet Sports Fox Valley is thrilled to now support the Distance Demons, a club of 3rd thru 8th-grade distance runners in the Northeast Wisconsin area.

Lead by the passionate Coach Jay Harris, this group of dynamos is always looking to grow!

Check out their website for more information.
Ongoing Activities
FREE: Next Injury Screenings by Peak Performance are Thursday, September 9
 
Evaluations run 5:00 - 7:00 PM with each session lasting about 15 minutes (last session beginning at 6:45 pm). Call the store (920.830.7867) to reserve a spot.
 
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Free: Next Acupuncture Consultations by Recine's Acupuncture Center are Thursday, September 23
 
Wonder what acupuncture can do for you? Sign up for a 15-minute consultation and find out. Consultations run 5:00 - 7:00 PM with each session lasting about 15 minutes (last session beginning at 6:45 pm). Call the store (920.830.7867) to reserve a spot.
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Our Next Fun Runs are Tuesday, September 14 and 28 at 6:00 PM

At Just Act Natural, 129 E College Avenue in downtown Appleton.

Grab a friend (gently please!) and meet other runners/walkers for a 2, 3, or 4 mile run or walk. Log your miles, stay motivated by meeting others w/ similar fitness goals.

Friday, September 17 is RRCA National Run @ Work Day
Mark Your Calendar!

The goal of National Run @ Work Day is to encourage individuals across the country to incorporate at least thirty-five minutes of walking or running into their daily lives.

There's still time for your company to get involved. Check out the official website.
Fleet Feet Sports Fox Valley issues you a $15
 store credit for every $150 you spend!

Thank You is nice, but $15 is nicer!

Get signed up for our Personal Rewards Program.
Fleet Feet Sports Fox Valley is locally owned and committed to enhancing and growing our local running, walking, and triathlon communities by offering specialty products, educational resources, and training opportunities to assist you in achieving your fitness goals.
 
Sincerely,
 

Jeremy and Leah Schapiro and the
Fleet Feet Sports Fox Valley Team
 
     FF Sports general
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