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Fleet Feet Sports Fox Valley Newsletter

  
"We all have dreams. But in order to make dreams come into reality, it takes an awful lot of determination, dedication, self-discipline, and effort."
--American track and field athlete Jesse Owens                         
In This Issue
Precautions for the Heat
Brooks-Sponsored Weekend Training
Spike Night is August 25
Last Chance Extravaganza!
Product Spotlight
Pub Run Coming Soon...
Ongoing Store Activities
Upcoming Races
Our New Manifesto
Quick Links
Newsletter Archives

Gift Card Balance

Fun Runs and More
Become a Fan
Follow Us
Join Our List
Join Our Mailing List 
Make Your Miles Meaningful
 
8/2010 v17
 Distributed Every Other Wednesday

 

Greetings!
 

Whew! The dog days of summer are here. Historically, the phrase had nothing to do w/ a neighborhood pet lying around trying not to overheat. It sure does bring the image to mind though, doesn't it?

 

But be careful! We feel the energy, the excitement and the positive transformations from each and every customer that walks in our door. Don't let the heat of the summer trample your motivation to reach your goal.

 

Training in the Summer seems like it should be easy. The season is synonymous with free time, and with longer days, fitting in a workout shouldn't be so hard. In reality vacations, beer gardens, and summer camps can all make keeping a routine difficult.


Try these quick and easy steps for staying motivated and moving through the Dog Days of Summer:

  • Keep it short: Short and sweet will keep the workout from falling off the to-do list. Don't overwhelm yourself, simply make the time you need to get it done.
  • Have a focus: Sign up for a Fall event so that you've got a target. Be sure you create a training plan to keep you on track.
  • Keep it fun: Summer workouts don't have to be in the gym. As long as you're moving, whether it's water skiing or going for a hike with the dog, it counts.
  • Do it for a cause: Training for a charity event may give your workouts a bigger purpose. Supporting a great cause can be very inspiring.
  • Try something new: A new sport or new event may kick-start that motivation and get you looking forward to your training again. Instead of another 5k, sign up for a charity bike ride or a class you've been meaning to take.


Cheers!
Jeremy and Leah
______________________ 
 
Miss a past newsletter? Check out our archived newsletters for more fitness tips, product spotlights, and general ongoings.

Precautions for Walking/Running in the Heat

Keep the following important factors in mind for your outdoor workouts:

1) It takes approximately two weeks of consistent walking/running in the heat and humidity to acclimate to warmer conditions.

2) Thirst is not an indicator of dehydration. Once you are thirsty, you are already low on fluids. Indications of dehydration are an elevated HR during and after your run and dark, golden-colored urine. After your walk/run, keep drinking fluids until your urine is clear.

3) During your walk/run, drink about 4 to 8 ounces of water and/or sports drink every 15 to 20 minutes.

4) Weigh yourself before and after your workout. Drink 16 ounces of fluid for every pound of weight lost.
*DO NOT use this as a method of weight loss!

5) Apply a sunscreen of at least SPF 15. Make sure that it is a non-drip formula that won't drip into your eyes.

6) Wear sunglasses that filter UVA and UVB rays and/or wear a cap with a visor.

7) Wear light-colored micro-fiber clothing.

8) Walk/Run when your shadow is taller than you are, and when the sun is not high in the sky. If you workout in the morning, you'll avoid the heat, but may encounter a higher humidity. The air quality is also better in the morning, since ozone levels increase soon after dawn, peak at midday, and then again in the early evening. Times to avoid are noon till 3pm.

9) Eat salty foods and drinks such as pretzels and tomato juice.

10) Check the Heat Index Chart for apparent temperature. This is the number that calculates the air temperature with the relative humidity to determine what the temperature feels like and if there is a risk of a heat-related illness.

Brooks-Sponsored Weekend Marathon Training Walk/Run!
Saturday August 14 and 21
 

Fleet Feet Sports will be supporting the Pacesetters' Saturday morning 7:00 AM training runs; with a Brooks twist!!


Music, free raffles, and refreshments will be waiting for you at the water stations!


Check out the Pacesetters Training Run/Walks to find out more about their program.
 

Be sure to join us for your weekly long run!

Spike Night is Wednesday, August 25 5 - 7PM
Gather your Teammates and Kick Off your Winning Season at Fleet Feet Sports Fox Valley!

Cross country runners, coaches, and parents!

  • An evening of food, fun, shoes, and deals!

  • We're firing up the grill!

  • Get all your season needs taken care of--racing spikes, training shoes, nutrition, socks and apparel.
  • A Saucony Rep will be on hand to talk 'shop'.

Discounts and giveaways with purchase will be available!!

Coaches, join us Wednesday August 18, 6 - 7PM for a Coaches Meeting.

Click here for more info

Last Weekend for Marathon Needs Extravaganza!!
You've Trained all Summer! Don't get to the Start Line Unprepared...

Running the 2010 Fox Cities Marathon? Be sure to stop into Fleet Feet Sports Fox Valley between Friday, August 27 and Sunday, August 29.

  • Grab a Marathon Checklist and make sure you've got everything you need!

  • Race Day shoes should only have about 40 - 50 miles in them so get your shoes 3 weeks in advance!
  • Pick up a Race Day Cheer Kit for your family/friends, complete w/ noise-makers, maps and more!

  • Purchase your Brooks Fleet Feet Sports Marathon distance singlet for only $5 (while supplies last) to wear race day!
    • We'll be out on Race Day taking pictures of everyone wearing Fleet Feet Sports.
    • The singlet qualifies you for our Post Race Celebration and more!!
  • Discounts and giveaways will be available!

Make a note on your calendar--This is an event not to miss!

Product Spotlight--Cliff Shot Bloks
Looking for an Alternative to Gels?

Cliff Shot Bloks are individual chewable cubes that provide the carbohydrates and electrolytes your body needs during your long runs or bike rides. Bloks come in chewable, 33 calorie cubes, making it easy to customize and track intake during your workout.

Shot blocks come in a variety of flavors, including Margarita, Tropical Punch, Black Cherry, and Lemon-Lime.


Coming Soon...
Watch for Information about an Upcoming FUNdraiser!

Ongoing Store Activities
Don't Forget! ________________________________
 
Now through August 31, stop in, try out the new Ghost 3, and get entered to win a free pair of shoes, swag bag, or the grand prize trip for 2 to a Rock 'n' Roll Series event.
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ThedaCare Orthopedics Plus, has a) launched a new resource site full of great health tips and b) is partnering with The DailyMile to provide you with a free online training tool. Once you create your workout profile, go back to the We Got Guts section of the ThedaCare Orthopedics Plus site and follow the link to join the group.

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FREE: Injury Screenings by Peak Performance on Thursday, August 12
 
Evaluations run 5:00 - 7:00 PM with each session lasting about 15 minutes (last session beginning at 6:45 pm). Call the store (920.830.7867) to reserve a spot.
 
______________________
 

Our Next Fun Run is Tuesday, August 10 at 6:00 PM

At Just Act Natural, 129 E College Avenue in downtown Appleton

Grab a friend (gently please!) and meet other runners/walkers for a 2, 3, or 4 mile run or walk. Log your miles, stay motivated by meeting others w/ similar fitness goals.

Upcoming Midwest Sports Events Races
Oshkosh Triathlon, Sunday, August 8

Olympic and Sprint distances available.

The race is this weekend but there's still time to sign up in our store to receive $5 off your race entry!!

Stop by our Fleet Feet Sports booth at the expo to say hello.

Race the Lake, Sunday, August 22

The 3rd Annual 90-mile bike event starts and finishes in Fond Du Lac and travels along the Lake Winnebago shoreline

Additional events are listed on their website
Fleet Feet Sports Fox Valley issues you a $15
 store credit for every $150 you spend!

Thank You is nice, but $15 is nicer!

Get signed up for our Personal Rewards Program.
Fleet Feet Sports Fox Valley is locally owned and committed to enhancing and growing our local running, walking, and triathlon communities by offering specialty products, educational resources, and training opportunities to assist you in achieving your fitness goals.
 
Sincerely,
 

Jeremy and Leah Schapiro and the
Fleet Feet Sports Fox Valley Team
 
     FF Sports general
Our New Manifesto