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Fleet Feet Sports Fox Valley Newsletter

"Nothing splendid has ever been achieved except by those who dared believe that something inside them was superior to circumstance."

                                             --Bruce Barton, American author, advertising exec, & politician

In This Issue
Run with DeterminiNation
Training Tips: Shin Splints
Free Injury Assessment
Product Spotlight
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5/2010 v12
 Distributed Every Other Wednesday

 

Greetings!
 

Well, here we are. Several months past our New Year's resolutions. You started the year with strong resolve to get fit, healthy, and make changes to your routine. Are you sticking to your plan? Or refining your list of excuses?

 

If you are the latter, that list of excuses may be masking a bigger issue; your belief system. Your belief about what you are capable of or deserve to accomplish.

 

Give the phrase "what you believe, you can achieve" a moment of consideration. Are you living the life you want? Do you believe in the goals you set for yourself? Or are you going through the motions and setting yourself up for yet another expected failure? Many of us carry around a belief system that says that to make changes--to be more healthy, to complete a 5K, to be happy--is somehow not possible or deserved. Hogwash! Nonsense! Baloney!

 

If something or someone in your past has convinced you that you do not deserve to succeed it's time to change your beliefs in yourself. Trust in yourself to push beyond your comfort zone, make small, realistic changes, and allow yourself to risk being successful.


Easier said than done, we know. The good news is that there are many resources and support systems that can help you set and achieve your goals. Fleet Feet Sports Fox Valley is one of them. Stop in. We'll get you starting or keep you going.

 
Cheers!
Jeremy and Leah
______________________ 
 
Miss a past newsletter? Check out our archived newsletters for more fitness tips, product spotlights, and general ongoings.

Run with DeterminiNation

Make your miles more meaningful by joining the American Cancer Society DetermiNation team!

 

Fleet Feet Sports Fox Valley is partnering with the American Cancer Society (ACS) to bring you the opportunity to run with DetermiNation at the 2010 Community First Fox Cities Marathon on Sunday, September 19.

 

Join us Sunday May 23 at 4:30 pm at Fleet Feet Sports for an info meeting to learn more about the DetermiNation program. Visit www.acsdetermination.org or contact Adam Sutter (920.321.1386 or adam.sutter@cancer.org) for additional information.


By joining DetermiNation, you enable the ACS to help people get well, stay well, find cures and fight back.  It takes determination to endure.  It takes DetermiNation to find cures.

Training Tips: Shin Splints

Shin splints can be a runner's worst nightmare!


Shin splints, those nagging aches on the inside or outside of the lower leg, are a classic symptom of running too much too soon. Runners most commonly feel pain on the inside, about three inches above the ankle, where the tibialis posterior muscle and surrounding tendon become irritated. But the outside muscles can feel tender, too.

 

Shin splint pain commonly happens when:

  1. Runners/walkers are new to an exercise program. 

  2. There is an imbalance between the muscles that lift the foot and those that pull it down.

  3. A person is over-striding, running too far too soon, or wearing improper running shoes.

Being sure you are in proper shoes for your biomechanical needs and cutting back on distance should ease shin splint pain. But here are a few additional tips to get you through:

  • Strengthen your calf muscles with exercises: Toe Raises can help build shin muscles and improve flexibility so you can overcome shin pain. Try writing the entire alphabet with one foot lifted in the air. Repeat with other foot.

  • Replace old shoes: Shoe cushioning is exhausted every 400-500 miles, often long before the soles or uppers show wear. These old, dead shoes can contribute to shin splints, as well as foot and leg fatigue. You may consider a more supportive foot bed as well; our team at Fleet Feet Sports can discuss options with you.

  • Alternate running days: Run only every other day until the pain disappears. Try walking if running is too painful.

  • Ice: Ice your shins every night for 20 minutes and always ice after your workout.

  • Warm-up before going fast: Warm up walking at an easy pace for ten minutes before you begin any running/power walking.

  • Stretch after warming up: Stop and do your stretch routine, especially the legs, after your warm-up.

Free Injury Assessment--Tomorrow!

Peak Performance will be in the store Thursday, May 13

Something nagging? 15-minute evaluations will be performed at Fleet Feet Sports by the staff from Peak Performance from 5:00 pm thru 7:00 pm (the last session will begin at 6:45 PM).




There are still spots available; call the store (920 830 7867) to reserve one. It's a great no obligation opportunity to get a running/walking related injury addressed. Walk-ins welcome based on availability.

Product Spotlight
Upgrade to Zoot!

For 25 years, Zoot has been pioneering innovative product solutions that cover the athlete; start to finish & head to toe.


Fleet Feet Sports Fox Valley is proud to now carry Zoot triathlon apparel, accessories, and Zoot Compression.


Zoot draws on its history in the sport and its athlete feedback to deliver the most comprehensive, technologically-advanced and complete multisport product line in the world.


While supplies last, receive a free Zoot water bottle and decal with any purchase of a Zoot product in the store.

Fleet Feet Sports Fox Valley issues you a $15
 store credit for every $150 you spend!

Thank You is nice, but $15 is nicer!

Get signed up for our Personal Rewards Program.
Fleet Feet Sports Fox Valley is locally owned and committed to enhancing and growing our local running, walking, and triathlon communities by offering specialty products, educational resources, and training opportunities to assist you in achieving your fitness goals.
 
Sincerely,
 

Jeremy and Leah Schapiro and the
Fleet Feet Sports Fox Valley Team
 
     FF Sports general