eZone Virtual Assistant Newsletter
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Greetings!
How active are you on LinkedIn? Do you know the benefits of this social networking platform that lends itself to the business-to-business crowd? I will be helping to shed some light on this networking tool to the local Waterford area businesses next week.
The Waterford Area Chamber of Commerce has a new member, Dan Bowser, that believes in everyone working together for the common good of the area. He is promoting brain-storming and pain-sharing meetings with local businesses using the idea that working together on a problem is better than overcoming obstacles alone. The LinkedIn training will be provided so that our local businesses will be able to share information, ideas and expertise. I see great things coming out of these new exchanges and am looking forward to sharing my knowledge of LinkedIn.
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Simple Marketing Ideas that Work!
While
poking around in my Google Reader
this morning, I came across this blog post by Chris Brogan. He
was working with a gentleman who runs a barber shop in Columbia and made
these suggestion for moving his business forward. I believe they are
tips that everyone can use. In fact, I use one of these tactics
regularly. I offer all of my clients a referral benefit when they send
new clients my way. The existing client receives 10% of the first
invoice to the new client that they referred.
Enjoy Chris' post here.
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Social Media Basics
Interact and Build Your Social Media Relationships
It's one thing to be actively posting on the different social media
venues; it's another thing to use them to their fullest potential.
Posting alone will not build your reputation or your business. You need
to interact with the people you are connected to. Engage in
conversations, even if it seems like fluff; commenting on a post about
someone's bad day will build that relationship and you will benefit by
being recognizable and memorable to the contact.Get the rest of this post
Share your Knowledge on the Social Media Circuits
Once
you have created the appropriate profiles for yourself and have begun
to engage your network in conversation on your relevant platforms, it is
time to begin sharing your knowledge in order to let people know what
you are about and what you have to offer. If you are a web designer,
try providing some helpful tips about web creation. A financial adviser
could provide tips about how easy it is to set aside money for
retirement investments. Are you a salon or spa? The topics are
endless - provide knowledge regarding upcoming seasonal hairstyles,
benefits of proper skin care, bust myths regarding acrylic nails! Don't feel that if you are sharing your knowledge in your particular
field that you are providing others with the tools to do your job. This
just isn't true. What you are doing is positioning yourself as the
expert in your field. Dedicated readers will be able to learn all that
you have to offer and will be more apt to contact you for your services!More
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