February 11, 2010
Mark Zinder's Talking Points
In This Issue
Explaining
Talking Points: What to say when you don't know what to say.
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MiningMark Zinder Action Shot for Data
  
  
Sometimes things happen we cannot explain; let me explain:
 
On 9/11/2001 the DOW stood at 9506.
On 9/11/2009, the DOW stood at 9506.
 
During the credit crises of 1907, the DOW lost 37%.
During the credit crises of 2008, the DOW lost 37%.
 
The New York Stock Exchange was founded on May 17, 1792. On May 17, 2006, The NYSE celebrated its 214 year anniversary. On that day, the DOW fell 214 points.
 
Maybe these oddities are something that we can chalk up to coincidence--one of the elements of investing that is interesting but best left as fodder for cocktail parties. This information can neither help us foretell the future move of the market or explain previous moves, and is only beneficial for those that enjoy gathering the information, or "data miners". 
 
There are a few quirky parallels, however, that have been able to make predictions with uncanny accuracy.
 
My Father, spending years in the clothing business, often commented on how the length of a woman's skirt could predict the movement of the market. When hem lines went up, so did the market. When hem lines came down, so did the market. 1920's up, 1930's down. '50's and 60's up, 1970's down.
 
One of my Mother's favorite quotes was an Italian proverb that stated, "The shorter the skirt, the longer the confession." (That has nothing to do with anything, I just wanted to include it).
 
Another one that gains a lot of press around this time is the winner of the Super Bowl. Legend has it, with great accuracy I must say (77%) [1],that if one of the original teams for the NFL wins the title, we are in for another year of bullish returns. Should it be an original AFL team, then the prognostication turns bearish.  This year's win by the New Orleans Saints points to a return of our more bullish glory days. On the other hand, so would have a win by the Indianapolis Colts since they were originally the Baltimore Colts, an old NFL team.
 
Another one that begs our attention is January's stock market performance. "As goes January goes the rest of the year" (92% accurate since 1951)  as the saying goes. Or, "as goes the first five trading days of January, goes the rest of the year" (71% accurate since 1951).[2] This brings up a dilemma, since the first five trading days of January saw the market advance nicely, the remaining days were of great disappointment as we witnessed the same index lose 3.7%.
 
With hem lines all over the board and the victorious Saints giving us the same cue as would have the Colts and no clear direction from the month of January, the bulls and bears have a new companion; bewildered.
 
So this year as I look for a new way to predict the markets' direction, I can share with my family and friends an article I was lucky to read about data mining. With the advent of computers and their ability to search great reams of data, David Leinweber, author of "Nerds on Wall Street" was able to discover that the most precise elements to watch for, for this years prognostication (with tongue firmly placed against cheek), "is the combination of the annual butter production in Bangladesh plus the U.S. cheese production and the total population of sheep in both Bangladesh and the U.S." With this, Mr. Leinweber was able to "predict" past U.S. stock returns with 99% accuracy [3], an enviable track record I must say.
 
But why do stocks go up? I can say with confidence that neither the victorious Super Bowl team nor the sheep population in Bangladesh has anything to do with it. Quite simply stocks go up because earnings improve. Period. End of story.
 
For those who are intrigued by the latter statement, please allow me to elaborate. Since 1926, the equity return of the S&P, stripping out dividends, through the end of 2009, is up 5.5%. Corporate earnings during that same period are up 6.1%. [4] Post WWII, stocks are up 63 fold. Earnings are up 63 fold. [5] 
 
Stocks go up because earnings improve. Period.
 
What is curious about the information is that over the past 10 years the stock market's return has been zero while corporate earnings are up over 50% during that same period.
 
For those of you intrigued by the former rather than the latter, i.e. the area of data mining, you may find the above quite interesting.  However, I know as well as you that there are a few of my readers that can't help but wonder  and research how the current weather pattern is affecting the sheep population in Bangladesh.
 
 
Talking Points 
 
When it is too obvious, it is too late.
 
The five years following the worst ten calendar years for stocks have always been up in total, with an average of an annual rate of return of 10%. Barron's, January 5, 2009
 
Learning history is easy, learning its lessons is sometimes impossible.
 
In bull markets, 60% of stocks rise, but in bear markets, 90% of stocks fall.   Money Central, MSN.com
 
Everyone is entitled to their own opinion, but not their own facts.
Daniel Patrick Moynihan, D-NY
 
Historical parallels are always suspect and they should be viewed critically. However, they offer truths that should not be ignored.
 

Mark Zinder headshot 
 
"Volatility breeds uncertainty; uncertainty breeds opportunity; opportunity is not a lengthy visitor."  Mark Zinder   



For more information about this article, or to learn more about how I can train your team or partner with your company, please contact Jay Klahn at jay@markzinder.com or 818-889-1134.
 
Sincerely,
Mark Zinder headshot
 
 
 
 
Mark Zinder
1:Super Bowl Winner predicts stock market increase. WDBJ7.com  February 7, 2010
 
2: What Does New Year Hold? By: The Inflection Point  January 4, 2010
  
3: Data Mining Isn't a Good Bet For Stock-Market Predictions by Jason Zweig August 8, 2009
 
4: The Orange County Register by Bill Dreener September 5, 2009
 
  
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