April 6, 2009
Mark Zinder's Talking Points
In This Issue
Bear Markets...will either scare you out or wear you out!
Talking Points: what to say to your clients
Zinderism
Bear Markets...
Mark Zinder Action Shotwill either scare you out or wear you out! 

In times like these we must remember, there have always been times like these.

 

On average, a bear market will last half as long as a bull market but I believe we can all agree that what we are currently experiencing would not qualify as average. Some individuals are calling it a black swan event, referring to the recently published book by the same title; others are calling it an outlier. The extremists are comparing it to The Great Depression.

 

Let's try to keep things in perspective. During the market correction of 1929 to 1932, we witnessed a correction that reduced the value of the DOW by roughly 89%. (By the way, 1933 witnessed the single largest percentage gain for the DOW, up roughly 67%.)[1]  Unemployment reached 25%.[2]  It is my opinion that this recession is remarkably similar to what, as a nation, we witnessed in 1973 and 1974. During that period the S&P 500 fell 48%[3]; unemployment reached 7.2%[4] and the PE ratio on stocks dropped to about 8.[5]  For those of us that were not yet members of the working class during this time, we tend to only remember the long gas lines, those episodes of tedium that we found to be simply a nuisance. For us, those 50 and older have more distinct memories of lost jobs and periods of uncertainty: war, protests, and a political system in turmoil that culminated with the resignation of both Vice President Spiro Agnew and President Richard Nixon. A cloud hung over the United States like Pigpen, the character John Schultz immortalized in his comic strip Peanuts.

 

The recessions we have lived through since then have been mild in comparison. The last one, so brief, the National Bureau of Economic Research couldn't identify its official start date until it had already concluded. We grew complacent, knowing that the individuals that were steering this great ship could do so with envious precision.

 

We were wrong. We were lulled into a sense of euphoric bliss.

 
Talking Points 

Below are talking points you might want to consider mentioning to clients expressing a degree of uneasiness:

  

The most recent headlines are suggesting the Dow Jones Industrial Average can drop to 5,200. The number, though alarming, is simply derived by historical perspective, which is; bear markets have erased between 50% to 75% of the previous bull market's gain. A 75% correction, the extreme downside, would place the DOW at 5,200.

 

Jeremy Grantham states, "Every bear market ends below the starting point of the initial advance." Since 1920, this has been true for 27 of 28 bull markets that include not only US equities but also commodities, real estate, collectible art, international equities, etc. We have now breached the 1996 starting point making it 28 of 28.

 

According to Business Week's March 19th 2009 issue, 31% of the companies listed in the S&P 500 are currently selling below book value. Basically, it is now possible to invest in companies that are selling below their break-up value. US Steel is selling at 0.42% of book. M&T Bank, a favorite of Warren Buffet, is at 0.60% of book. In general, the market is selling at roughly 1.2 times book value when the historical norm is closer to 1.75 times book.[6]

 

We all know that we can't time the market, but I know this: A bear market is over when the initial uptick is met with disbelief and not with acceptance; when investors witness a huge move up-those first three or four months when most of the gains are made-and say to themselves, "I'm not going to fall for that again."

 

That is when it is over. For those that have the fortitude and didn't get in after the market's correction of 2000 to 2002, this is their second chance.

 

I would like to conclude with my favorite quote from Sir John Templeton:

 

Bull Markets are born on pessimism,

They grow on skepticism,

They mature on optimism,

And they die on euphoria.

 

We must remember, in times like these, there have always been times like these.

 
Zinderism 
Mark Zinder headshot 
 
 Investors make money in bear markets; they just don't know it at the time.
 
 
For more information about this article, or to learn more about how I can train your team or partner with your company, please contact Jay Klahn at jay@markzinder.com or 818-889-1134.
 
Sincerely,
Mark Zinder headshot
 
 
 
 
Mark Zinder
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